Advocates Leverage the visibility of a group of women entrepreneurs selected for their outstanding contribution to transform their digital ecosystems: The e Trade for Women Advocates. 2023-2024 Advocates Lennise Ng South-East Asia Dropee Co-founder and CEO Malaysia Yasmine Abdel Karim Arab Region Yalla Fel Sekka (YFS) CEO and Co-founder Egypt Birame Sock Francophone Africa Kwely Founder Senegal Damilola Olokesusi Anglophone Africa Shuttlers Co-founder and CEO Nigeria Ana Sandoval Latin America Bold Co-founder & COO Colombia Former advocates Claudia de Heredia Latin America Kichink! Co-founder & COO Mexico Helianti Hilman South-East Asia Javara Founder and Chairperson Indonesia Patricia Zoundi Yao Anglophone Africa QuickCash Founder & CEO Côte d'Ivoire Xiaofei Yao South-East Asia Rogrand Founder & CEO China Pierangela Sierra Latin America Tipti Co-Founder & CEO Ecuador Nina Angelovska The Balkans Macedonian Ecommerce Association President North Macedonia Clarisse Iribagiza Anglophone Africa HeHe Labs Founder & CEO Rwanda Mona Ataya Arab Region Mumzworld Founder & CEO United Arab Emirates Nazanin Daneshvar Western Asia Takhfifan Founder & CEO Iran