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Fostering Women Entrepreneurship in the Digital Economy

Insights from UNCTAD’s eTrade for Women Advocates 2019–2021 Cohort

Building on the experience of the first cohort of eTrade for Women Advocates – 7 outstanding women leaders appointed by UNCTAD to foster women’s participation in the digital economy – this paper reviews the main obstacles that women digital entrepreneurs face in developing countries. Uncovering the Advocates’ entrepreneurial journey, the paper highlights some of the key factors behind their success as business leaders, and explores how to help more women follow in their footsteps, to make the digital economy more inclusive.

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