Mona Ataya
Mona Ataya

Mona Ataya

Former Advocate for Arab Region
Member of the eTrade for Women Advisory Committee
Founder & CEO
United Arab Emirates

Meet Mona

Mona Ataya is the CEO and Founder of, a successful and growing e-commerce platform in the Middle East dedicated to mothers, babies and children. Mona is a seasoned successful entrepreneur, well-known in her region. Beyond leading and inspiring her employees and communities, Mona is on a mission to change the region, one mum at a time.

Early Milestones and Business Development

Before starting her entrepreneurship adventure, Mona worked in several multinationals such as Procter & Gamble and Johnson and Johnson. Her journey as an entrepreneur started when she became one of the co-founders of, a leading job site in the Middle East and North Africa region, where she served as Vice President of Marketing. While raising her 3 children, she found it hard to find the advice and the products she needed for her family. This challenge became a business opportunity and she founded Mumzworld, an e-commerce website for mothers across the region.

When women do succeed and build scalable businesses, we give other women the courage to also come in and start their own ventures.

Social Impact

Under Mona’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. With 6 rounds of funding, great investors on board and a solid business plan, Mumzworld has become the #1 Funded Women-led e-commerce company in the Middle East. Mona is an example of achievement and a leader in her region. Mona talks about her passion to empower mothers and make a difference to the community. She dedicates some of her time to mentor and support young entrepreneurs in the region, more especially women.

Recognition and Awards

Mona has won more than 80 awards throughout her career. For instance, she was amongst the top 2 Forbes women creating impact in the region and the 100 most Powerful Arab Women, Mona was also nominated in the Forbes Top 10 Arab Women in 2017 and 2018 and among the World’s 100 Most Powerful Arabs – Generation Next – Arabian Business.  

In a Nutshell

  • Mumzworld, #1 Funded Women-led e-commerce company in the Middle East
  • More than 2 million mother customers across the region in 7 years
  • Delivery to over 20 different countries