Claudia de Heredia
Claudia de Heredia

Claudia de Heredia

Former Advocate for Latin America
Member of the eTrade for Women Advisory Committee
Co-Founder & COO

Meet Claudia

With a strong love of life, Claudia is a believer in providing access and democratization of tools and education across sectors and regions. Claudia is a mission-driven lecturer, a yoga teacher and a serial entrepreneur.

Early Milestones and Business Development

As a way of providing access to regional and international economies, she co-founded Kichink, Mexico’s first electronic trading platform 7 years ago, when Mexico was not even in the e-commerce map; this after a career in marketing at Procter & Gamble. Claudia is leading a team of young, ambitious entrepreneurs to thrive online, always committed to democratizing the tools of e-commerce for entrepreneurs in Mexico and throughout the rest of Latin America.

"Success is not measured by the amount of dollars you make, but the amount of lives you impact"

Recognition and Awards

Claudia is a seasoned public speaker and shares her challenges and experiences as a woman entrepreneur in media and various international conferences. Google launchpad mentor and Endeavor entrepreneur, Claudia enjoys sharing her skillset and always finds time to coach women entrepreneurs around the world. Recently appointed Chairman (Chairwoman) of the Mexican Propionic Acidemia Foundation, Claudia has a strong personal bond to health access. She has been recently appointed Entrepreneur Selection and Growth Director at Endeavor Mexico. Because of her strong personal bond to health access, Claudia was also appointed Chairwoman of the Mexican Propionic Acidemia Foundation. Her work and achievements granted her to be recognized as a Visionary Under 40 by P&G Alumni Association in 2019.

In a Nutshell

Claudia was part of the first cohort of eTrade for Women Advocates (2019-2020).


  • Counts 40+ employees
  • Powers +45.000 SMEs in Mexico
  • Gender equality is one of the top priorities within the company

Businesses powered by Kichink contributed to the creation of 6.000 jobs