Why is internationalization important for SMEs?

The ICC-ESCWA Centre of Entrepreneurship is holding a series of webinars for small and medium enterprises in the Arab region on how to foster cross-border eCommerce by leveraging digital marketing to expand to international markets.

This event is the six in a  series of webinars that target small and medium enterprises (SMEs) in the Arab region.

It highlights the benefits of internationalization for small companies and helps SMEs incorporate it in their competitive strategy.

The series hosts representatives of major technology companies and digital marketing agencies, as well as experts in the field, to share knowledge and insights, give access to resources and practical tools, and discuss trends that are shaping the world of eCommerce.

The speaker for this session is Aïda BEJI KALLEL, International Senior Advisor on E-commerce.