Internationalization of Digital Businesses

February 13 
February 27

This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy.

After completing this course, participants will be able to:

  • Evaluate the fundamentals of marketing digital goods
  • Assess some techniques to internationalize an internet-enabled company
  • Use a variety of tools to market your company and products online

We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

Course certification
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Course Structure

  • Module 1: Marketing Digital Goods – The Fundamentals [L440]
  • Module 2: Internationalization for an Internet-enabled Company [L441]
  • Certificate of Achievement: