Leveraging Digital Tools to Connect MSMEs with Global Markets

Leveraging Digital Tools to Connect MSMEs with Global Markets

27 September 2022   14:00-15:15   Room W

Organizer(s):

Misión Permanente de México ante la OMC

International Trade Centre (ITC)

WTO Informal Working Group on MSMES

Interpretation: EN, FR, ES

Abstract

MSMEs are the backbone of the global economy and their engagement is pivotal for ensuring an inclusive and resilient global economy. Yet, their scarce resources often limit their capacities to engage in the global marketplace and to seek out the information and tools that are critical to harnessing new opportunities. With the emergence of digital platforms and various trade-related online tools, firms are better equipped to confront the challenges and opportunities that international trade can bring.

This session explores key digital platforms and resources designed specifically to assist MSMEs in making informed business decisions, getting access to finance, finding the right business partners, and successfully completing their export transaction. It looks at concrete tools and initiatives that focus on connecting MSMEs to regional and global markets.

Speakers

Moderator

Angel Villalobos

Ambassador and Permanent Representative to the WTO, Permanent Mission of Mexico to the World Trade Organization (WTO)

Jose Luis Cancela

Ambassador and Permanent Representative to the WTO, Permanent Mission of Uruguay to the World Trade Organization (WTO) and other International Economic Organizations

Pamela Coke-Hamilton

Executive Director, International Trade Centre (ITC)

Eunice Huang

Head of APAC Trade Policy, Google

Joy Zenz

Founder, Africa Women in Trade