In today’s fast-paced world of e-commerce, speed and efficiency are crucial. For Saudi Post (SPL), delivering faster and more reliable services has become a priority. However, to truly meet the demands of a growing global market, SPL recognized the need for a major digital transformation. That’s where GN TEQ stepped in, partnering with SPL to provide innovative technology solutions that are revolutionizing logistics in Saudi Arabia.

Before their partnership, SPL faced a range of challenges. The e-commerce sector of Saudi Arabia was growing rapidly, particularly with cross-border shipments arriving from countries like China, Türkiye, the UAE, the UK, and the US. Yet, SPL’s logistics system struggled to keep pace. Staffing shortages and slow processes resulted in delays and inefficiencies. The client onboarding process, which usually took over 2 months, was sluggish, and customs clearance remained fragmented across multiple systems. Basic tasks like invoicing, billing, and shipment tracking were also labor-intensive, prone to errors, and lacked automation. In short, SPL was not equipped to handle the soaring volume of international shipments.

With GN TEQ’s expertise, SPL embarked on a comprehensive transformation, with automation at the heart of the change. The first breakthrough was overhauling the customer onboarding process, slashing it from over 2 months to just 2-3 days through an automated system. But the improvements didn’t stop there. The once slow and fragmented customs clearance process is now fully automated and integrated with Saudi Arabia’s customs authorities. This seamless integration allows shipments to clear customs before arriving in the country, streamlining the logistics chain and significantly reducing delays.

Additionally, the introduction of automated billing and invoicing systems has minimized manual effort and errors. Invoices are generated automatically based on predefined cycles, and customers benefit from real-time tracking, offering full visibility from departure to delivery within Saudi Arabia.

Notably, one of the standout features of this transformation is AI-powered address validation. This innovation ensures accurate addresses, reducing delivery errors and improving success rates. Automated notifications keep all stakeholders informed about every shipment’s status, enhancing communication and operational efficiency.

The implementation of automation has allowed SPL to handle the dramatic increase in shipment volumes. While the number of inbound shipments once lagged behind, it has now surged to hundreds of thousands each week. Thanks to the new systems, SPL can process this surge without disruption. As a result, delivery times within Saudi Arabia have been reduced by 1-2 days, improving customer satisfaction. In fact, the transformation has led to an impressive 98% success rate in deliveries over the past four months, further validating the effectiveness of these changes.
 
The impact of automation has resonated across both SPL’s internal team and retail customers. Employees have expressed appreciation for the faster onboarding process, while the automation of billing, invoicing, and tracking has drastically reduced human error, improved accuracy, and provided real-time updates to customers, increasing trust in SPL’s services.

This transformation has had a lasting positive impact on customer satisfaction. With faster deliveries, enhanced tracking, and more transparent communication, customers now experience quicker and more accurate services. The improved visibility and speed have fostered greater confidence in SPL’s ability to meet customer expectations, solidifying the company’s competitive edge in the logistics market.