ITC to boost digital skills of Jordanian youth, Syrian refugees
Training in e-commerce and online tools to help increase economic resilience in Jordan.
Amman-Geneva) The International Trade Centre (ITC) announced a new project to help boost the digital skills of Jordanian youth and Syrian refugees in Jordan.
Through the Linking Syrian Refugees in Jordan to Market Opportunities in IT-enabled Work project, Jordanian youth and Syrian refugees will benefit from a co-learning environment using digital channels to connect with buyers and learn how to sell services and how to reach new markets. The project aims to equip participants with a business vision and marketing and operational tools that will enable them to reach and service new markets through digital tools.
Funded by Japan’s Ministry of Foreign Affairs, the project will strengthen the technical skills of participants, such as data entry, basic computer programming, digital content creation, document translation, integrated digital publishing and sales and marketing. Participants will be registered on a digital platform, which will open up opportunities for online transactions, digital marketing and after-sales services.
Meanwhile, Syrian entrepreneurs participating in the project will be trained in building an online business and pursue it in their home country once repatriated. This is part of an effort that sets out to demonstrate how the presence of entrepreneurial refugees can contribute to value creation and help increase economic resilience in host countries.
‘The innovative approach of the project offers practical solutions to challenges faced young people and by refugees,’ said ITC project manager Eman Beseiso. ‘This model could be adapted and replicated in other countries.’
Partners to the project include the Information and Communications Technology Association – Jordan, and the Jordanian Ministry of Planning, to deliver key skills to Syrian refugees in Jordan as part of a joint training initiative led by ITC and Japan’s Ministry of Foreign Affairs.
The International Trade Centre (ITC) announced a new project to help boost the digital skills of Jordanian youth and Syrian refugees in Jordan.