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eTrade for Women Masterclass

Women digital entrepreneurs: Unlock your potential for growth

November 22-24, 2021

Quito

Online

The first eTrade for Women Masterclass for Latin America and the Caribbean took place from 22 to 24 November 2021. It gathered 14 women digital entrepreneurs who joined this empowering event and benefited from the experience of top experts from the region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:
  • You are a woman and you are the founder/co-founder of your business

  • You have a track record of 2 to 5 years in this role

  • New technologies and digital tools are at the heart of your business model and operations

  • You are based in one of the following countries:

  • Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Peru

  • You want to make a difference and impact your ecosystem​

Do you meet all these criteria? Join us and take a dive into the digital transformation!

Until November 20, 2021 12:00 pm

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :

  • Inspirational talks

  • Learning sessions

  • Policy dialogues

  • Networking opportunities

Agenda

Quito Time
09:00 – 09:20

OPENING SESSION

Welcoming Remarks

  • Pierangela Sierra, UNCTAD eTrade for Women Advocate and Founder and CEO of Tipti
  • H.E. Eduardo Sperisen Yurt, Ambassador of Guatemala to the WTO and UNCTAD

Keynote Address

  • H.E. Julio Jose Prado, Minister of Production, Foreign Trade, Investment and Fisheries of Ecuador

09:20 – 09:30

INTRODUCTION TO THE MASTERCLASS

 


09:30 – 10:00

INSPIRATIONAL SESSION 1

¿Qué pasa cuando te atreves?

  • Maria Sol Capetillo , CEO de VERSE Technology

10:00 – 11:00

LEARNING SESSION 1

Why is Fintech the future of Latin America?

  • María Fernanda De Velasco, Cofundadora y Directora Juridica de Play Business

11:00 – 11:15

VIRTUAL COFFEE BREAK

 


11:15 – 12:15

LEARNING SESSION 2

Tecnología de impacto: 4 lecciones sobre crecimiento exponencial y valor compartido para tu emprendimiento

  • Sandra Velasco, Sustainability Manager, Mercado Libre

12:15 – 12:30

CONNECTING THE DOTS

Getting to know each other (break-out rooms)


12:30

CLOSING OF DAY 1

09:00 – 09:05

INTRODUCTION TO DAY 2

 


09:05 – 10:05

LEARNING SESSION 3

El consumidor como modo de comunicación

  • Pierangela Sierra, Founder and CEO of Tipti

10:05 – 10:20

CONNECTING THE DOTS

Discussing key learnings (break-out rooms)


10:20 – 11:20

LEARNING SESSION 4

Tips para Liderar una Empresa: de start-up a scale-up

  • Verónica Crisafulli, Co-Founder and Chief Strategy Officer of MO Technologies

11:20 – 11:30

VIRTUAL COFFEE BREAK

 


11:30 – 12:45

POLICY DIALOGUE

Building gender-inclusive digital ecosystems in Latin America and the Caribbean

Setting the scene:
  • Mr. Johan Mulder, Chief, International Trade Unit, United Nations Economic Commission for Latin America and the Caribbean
Panel discussion:
  • H.E. Ms. Cinthya Game, Vice Minister of Education, Ecuador
  • Ms. Magdalena Coronel, Chief Investment Officer, IDB Lab
  • Ms. Maria Luisa Boyce, Vice President, UPS Global Public Affairs
  • Ms. Pierangela Sierra, eTrade for Women Advocate, Founder of Tipti, Ecuador
  • Ms. Ilena Rosario Roriguez, Director, Directorate for Trade Policy, Ministry of Industry, Trade and MSMEs, Dominican Republic
Moderated by:
  • Mr. Tom Azzopardi, correspondent, Bloomberg Industry Group

12:45

CLOSING OF DAY 2

09:00 – 09:10

INTRODUCTION TO DAY 3

 


09:10 – 09:30

INSPIRATIONAL SESSION 2

Descubriendo la líder que hay en ti

  • Guadalupe Durán de Ponce, Vice-President of MasterCard Ecuador and Founder of  Women for Women Ecuador

09:30 – 10:30

LEARNING SESSION 5

De marca personal a lider de opinión

  • Paola Durán, CEO PDN Social Selling, Linkedin

10:30 – 11:00

INSPIRATIONAL SESSION 3

Fireside Chat

  • Pierangela Sierra, UNCTAD eTrade for Women Advocate for LATAM & the Caribbean

11:00 – 11:15

VIRTUAL COFFEE BREAK

 


11:15 – 11:45

PRESENTATION

eTrade for Women Communities

  • Sonia Nnadozie, eTrade For Women Programme Management Officer

11:45 – 12:15

CONNECTING THE DOTS

Brainstorming on eTrade for Women future activities (break-out rooms)


12:15 – 12:30

CLOSING SESSION

Feedback survey & Closing remarks

Quito Time

Public Online Events

In collaboration with our eTrade for Women Advocate

Pierangela Sierra

Co-Founder & CEO of 
Tipti, 
Ecuador

Our partners for this Masterclass

 
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