eTrade for all
eT4Women
UNCTAD eWeek

eTrade for Women Masterclass

Women digital entrepreneurs

Unlock your potential for growth

22-24 November, 2021

Latin America

Quito

Online

The first eTrade for Women Masterclass for Latin America and the Caribbean took place from 22 to 24 November 2021. It gathered 14 women digital entrepreneurs who joined this empowering event and benefited from the experience of top experts from the region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:
  • You are a woman and you are the founder/co-founder of your business
  • You have a track record of at least 3 years in this role
  • New technologies and digital tools are at the heart of your business model and operations
  • You are based in one of the following countries : Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Peru
  • You are making a difference and creating a positive impact on your community
  • We strongly encourage candidates from indigenous communities and marginalized groups to apply, as we are committed to fostering diversity and inclusion.

Do you meet all these criteria? Join us and take a dive into the digital transformation!

applications closed
  • Deadline : September 21, 2021 (24:59:59 GMT+2)

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :

  • Inspirational Talks
  • Learning Sessions
  • Policy Dialogues
  • Networking Opportunities

Agenda

Quito Time

 (Time zone calculator)

  • Mon, November 22

    09:00 – 09:20

    OPENING SESSION

    Welcoming Remarks

    • Pierangela Sierra, UNCTAD eTrade for Women Advocate and Founder and CEO of Tipti
    • H.E. Eduardo Sperisen Yurt, Ambassador of Guatemala to the WTO and UNCTAD

    Keynote Address

    • H.E. Julio Jose Prado, Minister of Production, Foreign Trade, Investment and Fisheries of Ecuador
    09:20 – 09:30

    INTRODUCTION TO THE MASTERCLASS

     

    09:30 – 10:00

    INSPIRATIONAL SESSION 1

    ¿Qué pasa cuando te atreves?

    • Maria Sol Capetillo , CEO de VERSE Technology
    10:00 – 11:00

    LEARNING SESSION 1

    Why is Fintech the future of Latin America?

    • María Fernanda De Velasco, Cofundadora y Directora Juridica de Play Business
    11:00 – 11:15

    VIRTUAL COFFEE BREAK

     

    11:15 – 12:15

    LEARNING SESSION 2

    Tecnología de impacto: 4 lecciones sobre crecimiento exponencial y valor compartido para tu emprendimiento

    • Sandra Velasco, Sustainability Manager, Mercado Libre
    12:15 – 12:30

    CONNECTING THE DOTS

    Getting to know each other (break-out rooms)

    12:30

    CLOSING OF DAY 1

  • Tue, November 23

    09:00 – 09:05

    INTRODUCTION TO DAY 2

     

    09:05 – 10:05

    LEARNING SESSION 3

    El consumidor como modo de comunicación

    • Pierangela Sierra, Founder and CEO of Tipti
    10:05 – 10:20

    CONNECTING THE DOTS

    Discussing key learnings (break-out rooms)

    10:20 – 11:20

    LEARNING SESSION 4

    Tips para Liderar una Empresa: de start-up a scale-up

    • Verónica Crisafulli, Co-Founder and Chief Strategy Officer of MO Technologies
    11:20 – 11:30

    VIRTUAL COFFEE BREAK

     

    11:30 – 12:45

    POLICY DIALOGUE

    Building gender-inclusive digital ecosystems in Latin America and the Caribbean

    Setting the scene:
    • Mr. Johan Mulder, Chief, International Trade Unit, United Nations Economic Commission for Latin America and the Caribbean
    Panel discussion:
    • H.E. Ms. Cinthya Game, Vice Minister of Education, Ecuador
    • Ms. Magdalena Coronel, Chief Investment Officer, IDB Lab
    • Ms. Maria Luisa Boyce, Vice President, UPS Global Public Affairs
    • Ms. Pierangela Sierra, eTrade for Women Advocate, Founder of Tipti, Ecuador
    • Ms. Ilena Rosario Roriguez, Director, Directorate for Trade Policy, Ministry of Industry, Trade and MSMEs, Dominican Republic
    Moderated by:
    • Mr. Tom Azzopardi, correspondent, Bloomberg Industry Group
    12:45

    CLOSING OF DAY 2

  • Wed, November 24

    09:00 – 09:10

    INTRODUCTION TO DAY 3

     

    09:10 – 09:30

    INSPIRATIONAL SESSION 2

    Descubriendo la líder que hay en ti

    • Guadalupe Durán de Ponce, Vice-President of MasterCard Ecuador and Founder of  Women for Women Ecuador
    09:30 – 10:30

    LEARNING SESSION 5

    De marca personal a lider de opinión

    • Paola Durán, CEO PDN Social Selling, Linkedin
    10:30 – 11:00

    INSPIRATIONAL SESSION 3

    Fireside Chat

    • Pierangela Sierra, UNCTAD eTrade for Women Advocate for LATAM & the Caribbean
    11:00 – 11:15

    VIRTUAL COFFEE BREAK

     

    11:15 – 11:45

    PRESENTATION

    eTrade for Women Communities

    • Sonia Nnadozie, eTrade For Women Programme Management Officer
    11:45 – 12:15

    CONNECTING THE DOTS

    Brainstorming on eTrade for Women future activities (break-out rooms)

    12:15 – 12:30

    CLOSING SESSION

    Feedback survey & Closing remarks

Quito Time

 (Time zone calculator)

Public Online Events

Pierangela Sierra

In collaboration with our eTrade for Women Advocate

Pierangela Sierra

Co-Founder & CEO of 
Tipti, 
Ecuador
Visit Pierangela's Profile

Our partners for this Masterclass