Pierangela came to entrepreneurship with a vast experience in innovation and marketing in the biggest multinational companies in Latin America: she worked for 10 years at Colgate-Palmolive and over 14 years at the Coca-Cola Company, managing transformational processes's innovation and building company categories and brands in Ecuador and Colombia.

In 2016, together with Rafael Luque, she decided to give a sharp turn to her career and to embrace digitalization: together with her business partner, she revolutionized the Ecuadorian industry by launching the fastest growing e-commerce company in the country: Tipti. S.A. which stands for “Time for you”.

Based on a personalized service model, which they have designed, they add value to their users and generate a unique shopping experience by offering door-to-door delivery services of groceries.