How to define, reach and convert your ideal customer?

The ICC-ESCWA Centre of Entrepreneurship is holding a series of webinars for small and medium enterprises in the Arab region on how to foster cross-border eCommerce by leveraging digital marketing to expand to international markets.

The series hosts representatives of major technology companies and digital marketing agencies, as well as experts in the field, to share knowledge and insights, give access to resources and practical tools, and discuss trends that are shaping the world of eCommerce.

The speaker for this session is Jennifer Kanaan, Digital Marketing Strategist and Founder at Skill Surfing.