22-24 November 2021
Latin America and the Caribbean
Quito
OnLine
The first eTrade for Women Masterclass for Latin America and the Caribbean took place from 22 to 24 November 2021. It gathered 14 women digital entrepreneurs who joined this empowering event and benefited from the experience of top experts from the region.
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries: Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Panama
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.
Do you meet all these criteria? Join us and take a dive into the digital transformation!
APPLICATIONS CLOSEDThe Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
Agenda
09:00 - 09:20
OPENING SESSION
Welcoming Remarks
- Pierangela Sierra, UNCTAD eTrade for Women Advocate and Founder and CEO of Tipti
- H.E. Eduardo Sperisen Yurt, Ambassador of Guatemala to the WTO and UNCTAD
Keynote Address
- H.E. Julio Jose Prado, Minister of Production, Foreign Trade, Investment and Fisheries of Ecuador
09:20 - 09:30
INTRODUCTION TO THE MASTERCLASS
09:30 - 10:00
INSPIRATIONAL SESSION 1
¿Qué pasa cuando te atreves?
- Maria Sol Capetillo , CEO de VERSE Technology
10:00 - 11:00
LEARNING SESSION 1
Why is Fintech the future of Latin America?
- María Fernanda De Velasco, Cofundadora y Directora Juridica de Play Business
11:00 - 11:15
VIRTUAL COFFEE BREAK
11:15 - 12:15
LEARNING SESSION 2
Tecnología de impacto: 4 lecciones sobre crecimiento exponencial y valor compartido para tu emprendimiento
- Sandra Velasco, Sustainability Manager, Mercado Libre
12:15 - 12:30
CONNECTING THE DOTS
Getting to know each other (break-out rooms)
12:30
CLOSING OF DAY 1
09:00 - 09:05
INTRODUCTION TO DAY 2
09:05 - 10:05
LEARNING SESSION 3
El consumidor como modo de comunicación
- Pierangela Sierra, Founder and CEO of Tipti
10:05 - 10:20
CONNECTING THE DOTS
Discussing key learnings (break-out rooms)
10:20 - 11:20
LEARNING SESSION 4
Tips para Liderar una Empresa: de start-up a scale-up
- Verónica Crisafulli, Co-Founder and Chief Strategy Officer of MO Technologies
11:20 - 11:30
VIRTUAL COFFEE BREAK
11:30 - 12:45
POLICY DIALOGUE
Building gender-inclusive digital ecosystems in Latin America and the Caribbean
Setting the scene:
- Mr. Johan Mulder, Chief, International Trade Unit, United Nations Economic Commission for Latin America and the Caribbean
Panel discussion:
- H.E. Ms. Cinthya Game, Vice Minister of Education, Ecuador
- Ms. Magdalena Coronel, Chief Investment Officer, IDB Lab
- Ms. Maria Luisa Boyce, Vice President, UPS Global Public Affairs
- Ms. Pierangela Sierra, eTrade for Women Advocate, Founder of Tipti, Ecuador
- Ms. Ilena Rosario Roriguez, Director, Directorate for Trade Policy, Ministry of Industry, Trade and MSMEs, Dominican Republic
Moderated by:
- Mr. Tom Azzopardi, correspondent, Bloomberg Industry Group
12:45
CLOSING OF DAY 2
09:00 - 09:10
INTRODUCTION TO DAY 3
09:10 - 09:30
INSPIRATIONAL SESSION 2
Descubriendo la líder que hay en ti
- Guadalupe Durán de Ponce, Vice-President of MasterCard Ecuador and Founder of Women for Women Ecuador
09:30 - 10:30
LEARNING SESSION 5
De marca personal a lider de opinión
- Paola Durán, CEO PDN Social Selling, Linkedin
10:30 - 11:00
INSPIRATIONAL SESSION 3
Fireside Chat
- Pierangela Sierra, UNCTAD eTrade for Women Advocate for LATAM & the Caribbean
11:00 - 11:15
VIRTUAL COFFEE BREAK
11:15 - 11:45
PRESENTATION
eTrade for Women Communities
- Sonia Nnadozie, eTrade For Women Programme Management Officer
11:45 - 12:15
CONNECTING THE DOTS
Brainstorming on eTrade for Women future activities (break-out rooms)
12:15 - 12:30
CLOSING SESSION
Feedback survey & Closing remarks
Quito Time (time zone calculator)
Public Online Events
In collaboration with our eTrade for Women Advocate
Pierangela Sierra
Co-Founder & CEO of Tipti, Ecuador
VISIT PIERANGELA'S PROFILE
Our partners for this Masterclass
