31 August 2021
English-Speaking Africa
Kigali
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries: Ethiopia, Kenya, Rwanda, Tanzania, Uganda
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.
Do you meet all these criteria? Join us and take a dive into the digital transformation!
APPLICATIONS CLOSEDThe Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
Agenda
09:00 - 09:30 a.m.
Introduction to the eTrade for Women Masterclass
09:30 - 09:45 a.m.
Keynote Address: "Using your voice to break-down barriers"
Nnenna Nwakanma Chief Web Advocate World Wide Web Foundation 09:45 - 10:30 a.m.
Learning Session 1: "Brand building for digital businesses"
Folu Adeyeye Marketing Manager The African Leadership University 10:30 - 10:45 a.m.
Virtual coffee break
10:45 - 11:45 a.m.
Learning Session 2: "Building a customer-centric culture"
Ann Kitare Head of Customer Experience Fuzu Ltd, Kenya 11:45 - 12:00 p.m.
Connecting the Dots (Break-out discussion)
12:00 p.m.
Closing of Day 1
09:00 - 09:05 a.m.
Introduction to Day 2
09:05 - 10:00 a.m.
Learning Session 3: "Does gender in negotiation matter?"
Diana Jusepeitis Country Manager Benelux The Gap Partnership 10:00 - 10:30 a.m.
Connecting the Dots: Tell your story, inspire others!
10:30 - 10:45 a.m.
Virtual Coffee Break
10:45 - 11:15 a.m.
Inspirational Session: Interaction with the eTrade for Women Advocate
Clarisse Iribagiza Founder and CEO of HeHe and eTrade for Women Advocate for Eastern Africa 11:15 a.m. - 11:45 a.m.
Building the eTrade for Women Community
12:00 p.m.
Closing of Day 2
09:00 - 09:05 a.m.
Introduction to Day 3
09:05 - 10:15 a.m.
Learning Session 4: "Engineering growth - Beyond the vanity metrics"
Bili Sule Founder & Chief Growth Engineer alGROWithm 10:15 - 10:30 a.m.
Feedback Session
10:15 - 10:30 a.m.
Virtual Coffee Break
10:45 a.m. - 12:00 p.m.
Policy Dialogue: "Regional integration: a driver of growth for African digital SMEs?"
A discussion with:
- Clarisse Iribagiza, CEO and co-founder of HeHe, and eTrade for Women Advocate for Eastern Africa
- Ify Ogo, Regional Coordination Specialist on AfCFTA, United Nations Development Programme (UNDP)
- Diane Sayinzoga, Head of the Special Economic Zone (SEZ) & Export Facilitation, Rwanda Development Board
- Mercy Wanjau, Ag. Director General, Communications Authority of Kenya
- Nekesa Were, Director of Strategy, AfriLabs Foundation
Moderated by:
- Dr. Monica Kerrets-Makau, Academic Director for Africa, based at Thunderbird School of Global Management Center of Excellence, Nairobi, Kenya
12:00 p.m.
Closing of the Masterclass
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