Internationalization of Digital Businesses

COURSE DESCRIPTION:

This course introduces a variety of topics related to digital goods (also known as “DG”), their characteristics and their implications for a company’s marketing strategy. It begins with an introduction of digital goods, with a focus on the context in which they operate and their practical consequences for exporting companies. It then moves on to a narrower discussion of the opportunities afforded by the Internet for internationalization, before concluding with a series of short videos elaborating on practical tools and techniques to support digital internationalization.

After completing this course, participants will be able to:

Evaluate the fundamentals of marketing digital goods

Assess some techniques to internationalize an internet-enabled company

Use a variety of tools to market your company and products online
 

In partnership with:

Note:

We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

Course certification:

Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

Course Structure

Module 1

Marketing Digital Goods - The Fundamentals [L440]

Module 2

Internationalization for an Internet-enabled Company [L441]