16-19 April 2024
Francophone Africa
Dakar
Digital transformation offers growth opportunities for African businesses, but women entrepreneurs still face obstacles to successfully grow their businesses. The eTrade for Women initiative, championed by the United Nations Conference on Trade and Development (UNCTAD), invites women entrepreneurs in the digital and e-commerce sector from 17 countries from francophone Africa to its Masterclass on 16-19 April 2024, in Dakar, Senegal. The Masterclass is organized in partnership with Birame Sock, Founder and CEO of Kwely, and eTrade for Women Advocate for the region.
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries: Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Congo-Brazzaville (RC), Congo-Kinshasa (DRC), Côte d'Ivoire, Djibouti, Gabon, Guinea, Mali, Mauritania, Niger, Senegal, Togo
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.
Do you meet all these criteria? Join us and take a dive into the digital transformation!
APPLICATIONS CLOSEDThe Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
Agenda
VENUE: HOTEL NOVOTEL, DAKAR
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09:00-09:30 Welcome & Registration 09:30-10:00 Official Opening of the eTrade for Women Masterclass
- Opening Remarks by Pedro Manuel MORENO, Deputy Secretary-General, UNCTAD (video message)
- Welcome message by H.E. Carmen HAGENAARS, Ambassador of the Kingdom of the Netherlands to Senegal
- Welcoming Address by the Senegalese authorities (TBC)
- Welcome message by Birame SOCK, Founder of Kwely and eTrade for Women Advocate
10:00-10:15 Introduction to the Masterclass
- eTrade for Women team
10:15-10:45 Connecting the dots: Ice-Breaker (Let's get to know each other!) 10:45-11:15 Coffee Break 11:15-12:30 Learning Session: Building your vision to grow your business
- Birame SOCK, Founder of Kwely and eTrade for Women Advocate
12:30-14:00 Lunch Break 14:00- 15:30 Learning Session: Building blocks to develop a business plan and a growth strategy
- Ouma SANI, Consultant, Women’s Investment Club Senegal (WIC Academy)
15:30-16:00 Coffee Break 16:00- 17:00 Learning Session: Building blocks to develop a business plan and a growth strategy (continued)
- Ouma SANI, Consultant, Women’s Investment Club Senegal (WIC Academy)
17:00- 17:30 Training Session: How to deliver an 'elevator pitch' - preparations for Day 2's dedicated session
- Ouma SANI, Consultant, Women’s Investment Club Senegal (WIC Academy)
17:30 End of DAY 1
08:45-09:00 Welcome & Introduction to Day 2
- eTrade for Women team
09:00-10:30 Learning Session: Understanding digital marketing to improve the customer experience
- Demba GUEYE, General Director, AZERTY 1 SARL
10:30-11:00 Coffee Break 11:00-12:00 Learning Session: Unlock your access to finance for sustainable growth: an introduction
- Sabrine CHAHROUR, VC Senior Associate, Partech
- Sophia SHARARA, Senior Transaction Leader, Open Capital
12:00-13:30 Lunch Break 13:30-15:00 Training Session: Unlock your access to finance for sustainable growth: understanding the investors' point of view
- Evelyne DIOH SIMPA, Managing Director, WIC Capital
- Stanislas FAYE, Head of investment programs, Orange Sonatel Group
- Olivier FURDELLE, Co-Founder and General Director, Teranga Capital
- Rokhaya Solange MBENGUE, Head of Department RSE, Orange Sonatel Group
- Madji SOCK, co-founder, Haskè Ventures
- Marième TRAORE, Business Development Manager, Mergers and Acquisitions, Orange Sonatel Group
- Tijan WATT, General Partner, Wuri Ventures
15:00-15:15 Coffee Break 15:15-16:00 Training Session: How to deliver an elevator pitch (individual presentation)
- Evelyne DIOH SIMPA, Managing Director, WIC Capital
- Stanislas FAYE, Head of investment programs, Orange Sonatel Group
- Olivier FURDELLE, Co-Founder and General Director, Teranga Capital
- Madji SOCK, co-founder, Haskè Ventures
- Rokhaya Solange MBENGUE, Head of Department RSE, Orange Sonatel Group
- Marième TRAORE, Business Development Manager, Mergers and Acquisitions, Orange Sonatel Group
- Tijan WATT, General Partner, Wuri Ventures
16:00-16:30 Learning Session: Takeaway from the investors
- Evelyne DIOH SIMPA, Managing Director, WIC Capital
- Stanislas FAYE, Head of investment programs, Orange Sonatel Group
- Olivier FURDELLE, Co-Founder and General Director, Teranga Capital
- Rokhaya Solange MBENGUE, Head of Department RSE, Orange Sonatel Group
- Madji SOCK, co-founder, Haskè Ventures
- Marième TRAORE, Business Development Manager, Mergers and Acquisitions, Orange Sonatel Group
- Tijan WATT, General Partner, Wuri Ventures
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18:00-19:30 Social event: Cocktail reception (by invitation only)
09:30-12:00 Site Visit: Discover a renowned company in the digital sector : JUMIA 12:30-14:00 Lunch Break 14:00-15:30 Policy Dialogue- a public and private sector debate
- Mame Aby SEYE, General Delegate for Rapid Entrepreneurship of Women and Youth (DER/FJ)
- Minata SARR, Lecturer, Digital University, Cheikh Hamidou KANE
15:30-16:00 Coffee Break 16:00-17:30 Connecting the dots: How to grow a digital business: an experience sharing session with the Community leaders - eTrade for Women Communities
- Aïchatoun Amadou TOURE, Founder of Codesign, Mali
- Betty BA, Founder of Oua Company, Senegal
- Armelle KOFFI, Founder of Ora Technologies et Multimédias, Côte d’Ivoire
17:30 End of DAY 3
09:00-09:15 Welcome & Introduction to Day 4
- eTrade for Women team
09:15-10:45 Learning Session: Intellectual Property for Women Leaders of Digital Businesses - a session organized in collaboration with the WIPO Academy
- Philomène MEDAH, Intellectual Property Expert, WIPO Academy
10:45-11:15 Coffee Break 11:15-12:30 Introduction to the eTrade for Women Communities (Workshop) with the Community leaders, eTrade for Women Communities
- Aïchatoun Amadou TOURE, Founder of Codesign, Mali
- Betty BA, Founder of Oua Company, Senegal
- Armelle KOFFI, Founder of Ora Technologies et Multimédias, Côte d’Ivoire
12:30-13:30 Lunch Break 13:30-15:00 Inspirational Session: In Conversation with Birame SOCK, eTrade for Women Advocate & Founder of Kwely 15:00-15:30 Feedback Session with the eTrade for Women team
- Reflecting on your key take-aways & actions to take
- Quick evaluation survey
- Next steps
15:30-16:00 Closing Ceremony
- Remarks by Birame SOCK, eTrade for Women Advocate
- Remarks by Esther DROPPERS, Policy Coordinator, Ministry of Foreign Affairs, the Netherlands
- Remarks by the eTrade for Women team
- Hand-out of Masterclass completion certificates
- Group picture
16:00 End of the Masterclass
Dakar Time (time zone calculator)
Birame Sock
VISIT BIRAME'S PROFILE
Our partners for this Masterclass
