Supporting women entrepreneurs through their digital journey

eTrade for Women Masterclass

Supporting women entrepreneurs through their digital journey

30 June - 1 July, 2021

The Balkans

Skopje

Online

After a successful first edition held in 2019, eTrade for Women is organizing the 2nd Regional Masterclass for women digital entrepreneurs from the Balkans. The eMasterclass is a mix of inspirational and learning sessions, a Policy Dialogue and networking opportunities. 

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

You are a woman and you are the founder/co-founder of your business
You have a track record of at least 3 years in this role
New technologies and digital tools are at the heart of your business model and operations
You are based in one of the following countries : Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, North Macedonia, Serbia
You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities and marginalized groups to apply, as we are committed to fostering diversity and inclusion.

Do you meet all these criteria? Join us and take a dive into the digital transformation!

Deadline : June 30, 2021 (24:59:59 GMT+2)

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their ﬁelds.

The Masterclass will combine :

Agenda

Skopje Time

(Time zone calculator)

Wed, June 30

10:00-10:30
Opening and Welcome Addresses

Ms. Nina Angelovska, eTrade for Women Advocate for the Balkans, President of the Macedonian E-commerce Association

Ms. Shamika N. Sirimanne, Director, Division on Technology and Logistics, United Nations Conference on Trade and Development (UNCTAD)

Ms. Roos de Groot, Policy officer, Trade for Development, Ministry of Foreign Affairs, Netherlands

10:30-11:30
Keynote presentations
“UX and CX” by Damjan Dano, Co-founder and Partner at IWM Network, Digital Transformation Specialist, North Macedonia

“Prioritizing customer retention – Sales funnel & customer journey” by Dino Oreski, Co-founder of eCommerce Croatia, Head of Digital strategy at Pro media group, Croatia

11:30-11:40
Coffee Break

11:40-12:40
Policy Dialogue: “Building strong digital ecosystems – Perspectives from the Balkans”

Opening remarks:

H.E. Mr. Dirk Jan Kop, Ambassador of the Netherlands to North Macedonia

Set-the-scene presentation:

Ms. Elizabeth Tuerk, Director, Economic Cooperation and Trade, UN Economic Commission for Europe (ECE)

Panel Discussion:

H.E. Ms. Anila Denaj, Minister of Finance and Economy, Albania (TBC)

Ms. Nina Angelovska, eTrade for Women Advocate for the Balkans, President of the Macedonian eCommerce Association

Moderated by:

Mr. Torbjörn Fredriksson, Chief, ICT Policy Section, UNCTAD

12:40-13:30

Lunch Break

13:30-14:00
Keynote presentation
“Future of e-payments” by Joana Sanchez Klosinska, VP @ Mastercard Public Policy CEE

14:00-14:30
Fireside chat with eTrade for Women Advocate Ms. Nina Angelovska

14:30-14:35
Closing Remarks of Day #1
Thu, July 1

10:00-10:05
Opening of Day 2

10:05-10:30
Unconventional Ice Breaker
Laughter coach session

10:30-11:25
Parallel Interactive Sessions

“The importance of customer relationship management for the success of your business” by Iva Trembelieva

“The endless potential of social media for business growth” by Darjan Radenkovikj

11:25-11:35
Coffee Break

11:25-11:35
Joining virtual break-out rooms

11:40 -12:40
”Express your success – inspire others!”

12:40-13.30
Lunch Break

13.30-14:00
Presentation of the eTrade for Women Balkans Community

14:00 – 14:30
Regional inspirational stories

14:30 – 14:40
Evaluation feedback from participants

14:40-14:45
Closing remarks of Day #2

Skopje Time

(Time zone calculator)

Public Online Events

In collaboration with our eTrade for Women Advocate

Nina Angelovska

President of

Macedonian Ecommerce Assoc.,

North Macedonia

eTrade for Women Masterclass