eTrade for Women Masterclass
Digital Women Entrepreneurs in Africa
Develop your Growth Potential
5-7 October, 2022
Francophone Africa
Dakar
Online
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries : Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Congo-Brazzaville (RC), Congo-Kinshasa (DRC), Côte d'Ivoire, Djibouti, Gabon, Guinea, Mali, Mauritania, Niger, Senegal, Togo
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.

Do you meet all these criteria? Join us and take a dive into the digital transformation!
- Deadline : August 31, 2022 (24:59:59 GMT+2)
The Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
What’s in there for you?
All sessions will be delivered by renowned business leaders and experts in their fields.
The Masterclass will combine :
- Inspirational Talks
- Learning Sessions
- Policy Dialogues
- Networking Opportunities
Agenda
-
Wed, October 5
1:00 – 1:30 p.m. Opening of the Masterclass
- Introduction
- Welcoming message by Ms. Sabrina Ielmoli, Chief of Section, eTrade Initiatives, UNCTAD
- Welcoming message by H.E. Ms. Yvette Daoud, Ambassador of the Netherlands in Côte d’Ivoire
- Welcoming message by Ms. Birame Sock, Founder & CEO of Kwely and eTrade for Women Advocate for francophone Africa
- What to expect from the Masterclass
1:30 – 1:55 p.m. Connecting the dots (break-out rooms): let’s get to know each other
1:55 – 2:00 p.m. Short break
2:00 – 3:00 p.m. Learning session 1:
Uncovering Investors’ Expectations to Raise Funding
With Ms. Sabrine Schahrour, Venture Capital Associate, Partech Partners
3:00 – 3:15 p.m. Virtual coffee break
3:15 – 4:30 p.m. Learning session 2:
Exporting to Neighbouring African Markets
With Ms. Birame Sock, Founder & CEO, Kwely & eTrade for Women Advocate
4:30 p.m. End of day 1
-
Thu, October 6
1:00 – 1:05 p.m. Quick introduction to day 2
1:05 – 2:30 p.m. Learning session 3, in partnership with the World Intellectual Property Organization (WIPO): Intellectual Property – What impact for my brand and my business?
With Mr. Franck Fougeres, Founder & Managing Partner, Ananda Intellectual Property Ltd, & WIPO expert
2:30 – 2:50 p.m. Connecting the dots (break-out rooms)
2:50 – 3:00 p.m. Short break
3:00 – 4:30 p.m. Policy dialogue:
What Opportunities for e-Commerce at the Regional and International level?
What entrepreneurs need to know to better position themselves, take advantage of the regional integration agenda, and make their voices heard.
With:
- Mr. Ange Désiré Boly Zohou, e-commerce delegate, AfCFTA National Committee of Côte d’Ivoire
- Ms. Birame Sock, Founder & CEO, Kwely and eTrade for Women Advocate
- Ms. Ismène Ahamide Zounmenou, CEO, Ismast Energy
- Mr. David Mudilo, Founder, Konnect SAS
Moderated by:
- Ms. Martine Julsaint Kidane, Capacity-building Section, E-Commerce and Digital Economy Branch, UNCTAD
4:30 p.m. End of day 2
-
Fri, October 7
1:00 – 1:05 p.m. Quick introduction to day 3
1:05 – 2:00 p.m. Learning session 4: Digital Marketing: An Overview
With Ms. Betty Ba, Founder and CEO of Oua Company
2:00 – 2:05 p.m. Short break
2:05 – 2:30 p.m. Connecting the dots: join the eTrade for Women Community
2:30 – 2:45 p.m. Virtual coffee break
2:45 – 4:00 p.m. Inspirational session with Ms. Birame Sock, eTrade for Women Advocate
4:00 – 4:30 p.m. Closing session
4:30 p.m. End of the Masterclass
Our partners for this Masterclass





