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eTrade for Women Masterclass

Digital Women Entrepreneurs in Africa

Develop your Growth Potential

5-7 October, 2022

Francophone Africa



Digital transformation offers growth opportunities for African businesses, but women entrepreneurs still face obstacles to successfully grow their businesses. The eTrade for Women initiative, championed by the United Nations Conference on Trade and Development (UNCTAD), invited 21 women entrepreneurs in the digital and e-commerce sector from 6 countries from francophone Africa to its Masterclass held online, on 5-7 October 2022. The Masterclass was organized in partnership with Birame Sock, Founder and CEO of Kwely, and eTrade for Women Advocate.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :


Dakar Time
  • Wed, October 5

    1:00 – 1:30 p.m. Opening of the Masterclass

    • Introduction 
    • Welcoming message by Ms. Sabrina Ielmoli, Chief of Section, eTrade Initiatives, UNCTAD 
    • Welcoming message by H.E. Ms. Yvette Daoud,  Ambassador of the Netherlands in Côte d’Ivoire
    • Welcoming message by Ms. Birame Sock, Founder & CEO of Kwely and eTrade for Women Advocate for francophone Africa
    • What to expect from the Masterclass

    1:30 – 1:55 p.m. Connecting the dots (break-out rooms): let’s get to know each other

    1:55 – 2:00 p.m. Short break

    2:00 – 3:00 p.m. Learning session 1:

    Uncovering Investors’ Expectations to Raise Funding

    With Ms. Sabrine Schahrour, Venture Capital Associate, Partech Partners

    3:00 – 3:15 p.m. Virtual coffee break

    3:15 – 4:30 p.m. Learning session 2:

    Exporting to Neighbouring African Markets

    With Ms. Birame Sock, Founder & CEO, Kwely & eTrade for Women Advocate

    4:30 p.m. End of day 1

  • Thu, October 6

    1:00 – 1:05 p.m. Quick introduction to day 2

    1:05 – 2:30 p.m. Learning session 3, in partnership with the World Intellectual Property Organization (WIPO):  Intellectual Property – What impact for my brand and my business? 

    With Mr. Franck Fougeres, Founder & Managing Partner, Ananda Intellectual Property Ltd, & WIPO expert

    2:30 – 2:50 p.m. Connecting the dots (break-out rooms)

    2:50 – 3:00 p.m. Short break

    3:00 – 4:30 p.m. Policy dialogue:

    What Opportunities for e-Commerce at the Regional and International level?

    What entrepreneurs need to know to better position themselves, take advantage of the regional integration agenda, and make their voices heard.


    • Mr. Ange Désiré Boly Zohou, e-commerce delegate, AfCFTA National Committee of Côte d’Ivoire
    • Ms. Birame Sock, Founder & CEO, Kwely and eTrade for Women Advocate
    • Ms. Ismène Ahamide Zounmenou, CEO, Ismast Energy
    • Mr. David Mudilo, Founder, Konnect SAS

    Moderated by:

    • Ms. Martine Julsaint Kidane, Capacity-building Section, E-Commerce and Digital Economy Branch, UNCTAD 

    4:30 p.m. End of day 2

  • Fri, October 7

    1:00 – 1:05 p.m. Quick introduction to day 3

    1:05 – 2:00 p.m. Learning session 4: Digital Marketing: An Overview

    With Ms. Betty Ba, Founder and CEO of Oua Company

    2:00 – 2:05 p.m. Short break

    2:05 – 2:30 p.m. Connecting the dots: join the eTrade for Women Community

    2:30 – 2:45 p.m. Virtual coffee break

    2:45 – 4:00 p.m. Inspirational session with Ms. Birame Sock, eTrade for Women Advocate

    4:00 – 4:30 p.m. Closing session

    4:30 p.m. End of the Masterclass

Dakar Time

In collaboration with our eTrade for Women Advocate

Birame N. Sock

Founder of 

Our partners for this Masterclass