eTrade for Women Masterclass

Women in the Middle East digital ecosystems

Building successful companies

29-31 March, 2022

Arab Region



The rapid spread of digital technologies in the Arab region is creating many business opportunities. Yet, women entrepreneurs still face obstacles to grow their businesses. To help address this challenge, the eTrade for Women initiative, led by the United Nations Conference on Trade and Development, hosted its first Masterclass for women digital entrepreneurs from the Arab region. The Masterclass was organized in partnership with Mona Ataya, Founder and CEO of Mumzworld, and eTrade for Women Advocate. It gathered 15 women entrepreneurs leading a digital business in the region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :


Dubai Time
  • Tue, March 29

    02:00 – 02:30 p.m

    Introduction to the eTrade for Women Masterclass

    Welcoming remarks by:

    • Shamika Sirimanne, Director, Division on Technology and Logistics, UNCTAD
    • Mona Ataya, Founder of Mumzworld and eTrade for Women Advocate for the Arab region 
    • Jennifer Colville, Innovation Hub, UNDP

    Masterclass objectives and programme overview:

    • eTrade for Women team

    02:30 – 02:45 p.m.

    Connecting the dots

    Meet your peers! (breakout rooms)

    02:45 – 03:00 p.m

    Virtual Coffee Break


    03:00 – 04:00 p.m.

    Learning session (1)

    Uncovering Investors’ Expectations

    With Nour Sweid, General Partner, Global Ventures  

    04:00 – 05:30 p.m.

    Learning Session (2)

    Understanding your Customers through Design-Thinking 

    With Hamza Arsbi, founder of the Mind Lab 

    05:30 p.m.

    Closing of Day 1

  • Wed, March 30

    02:00 – 02:05 p.m.


    Programme of the day

    02:05 – 03:00 p.m.

    Learning session (3)

    eCommerce in the Middle East  & the new consumer

    with Karen Sewasa, Retail Industry Manager, Google MENA

    03:15 – 03:30 p.m.

    Virtual Coffee Break

    03:30 – 05:00 p.m.

    Policy Dialogue

    Building inclusive ecosystems in the digital economy  


    • Ms. Rouba Arja, Gender Team, UN-ESCWA  

    Panel discussion:  

    • Ms. Mona Ataya, Founder and CEO of Mumzworld, eTrade for Women Advocate   
    • Ms. Abeer Shakweer, Assistant Resident Representative, UNDP, Egypt
    • Mr. Bassam Salim, Director-General, Iraqi Post
    • Mr. Hadhri Khabbab, Director, Digital Economy and e-Commerce Development, Ministry of Trade, Tunisia 

    Moderated by:  

    • Ms. Maya Gebeily, Correspondent, Thomson Reuters Foundation

    This session is open to the public. Livestreaming on UNCTAD Facebook Live.

    05:00 p.m.

    Closing of Day 2

  • Thu, March 31

    02:00 – 02:05 p.m.


    Programme of the day

    02:05 – 03:15 p.m.

    Learning session (4)

    Ecosystem relations and their impact on your business

    With Mo Salah, Team Lead at Seedstars & Country Manager at Startup Grind

    03:15 – 04:00 p.m.

    Inspirational session

    Interaction with Mona Ataya, eTrade for Women Advocate

    04:00- 04:15 p.m.

    Virtual Coffee Break

    04:15 – 04:45 p.m.

    Introducing the eTrade for Women Community

    04:45 – 05:00 p.m.

    Feedback session

    • Quick evaluation survey
    • Next steps

    05:00 p.m

    Closing of Day 3

Dubai Time

Public Online Events

In collaboration with our eTrade for Women Advocate

Mona Ataya

Founder & CEO of 
United Arab Emirates

Our partners for this Masterclass