UNCTAD logo BLANC ANG

eTrade for Women Masterclass

Scaling-Up Women-Led Digital Businesses

An Opportunity for Africa’s Development

6-9 December 2022

Anglophone Africa

Lagos, Nigeria

The rapid spread of digital technologies across Africa is creating many business opportunities. Yet, women entrepreneurs still face obstacles to grow their businesses. To help address this challenge, the eTrade for Women initiative, led by the United Nations Conference on Trade and Development, hosted a Masterclass for 25 women digital entrepreneurs from 8 English-speaking African countries in Lagos, Nigeria, on 6-9 December 2022. The Masterclass was organized in partnership with Damilola Olokesusi, Founder and CEO of Shuttlers, and eTrade for Women Advocate.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :

Agenda

City
  • Tue, December 6

    09:00 – 09:30 (Lagos time)   – Welcome and registration 

    09:30-10:00 Opening of the eTrade for Women Masterclass:  

    • Welcome by the eTrade for Women team
    • Opening remarks by Ms. Shamika N. Sirimanne, Director, Division on Technology and Development, UNCTAD
    • Opening remarks by Dr. Jumoke Oduwole, Special Adviser to the President, Ease of Doing Business, Nigeria
    • Opening remarks by Ms. Damilola Olokesusi, Founder of Shuttlers and eTrade for Women Advocate for English-speaking Africa
    • Opening remarks by Ms. Kinza Jawara-Njai, Principal Programme Officer and Head of Division
      Cross-Border Cooperation, Department of Economic Affairs and Agriculture, ECOWAS Commission

    10:00-10:30 Introduction to the eTrade for Women eMasterclass: 

    • Introduction to the eTrade for Women initiative
    • Presentation of the Masterclass programme & objectives

    10:30-11:00 – Coffee break 

    11:00 – 11:30 – Connecting the dots: 

    • Ice-breaker: let’s get to know each other

    11:30-13:00 –  Learning session (1): 

    • Design thinking workshop: A powerful tool to set the right goals
    • With Isaac Jumba, Founder, Mideva Labs

    13:00 – 14:00 – Lunch Break  

    14:00-15:30 –  Learning session (2): 

    • Engineering Growth – Beyond the Vanity Metrics
    • With Kenneth Igharo, Growth Engineer, alGROWithm

    15:30-15:45  – Coffee break 

    15:45-17:00 – Learning session (1) continued: 

    • Design thinking workshop
    • With Isaac Jumba, Founder, Mideva Labs

    17:00-17:15  – Wrap-up:

    • Reflecting on your take-aways of the day & next steps

    17:15   Closing of Day 1

  • Wed, December 7

     09:00 – 09:30 – Welcome and Introduction to day 2:

    • Programme of the day

    09:30-11:00 – Learning session (3):

    • Laying the foundation – Why scaling your business as a woman digital entrepreneur?
    • With Belinda Bowling and Scott Walker, Partners, Systemic Innovation, Authors of “African Scalecraft  

    11:00-11:30 – Coffee break

    11:30-12:30 – Learning session (4):

    • How to scale your operations?
    • With Khadija Abu, Head of product, Paystack 

    12:30-14:00 – Lunch Break

    14:00 – 15:30 – Learning session (5): Intellectual Property

    • Presentation by the WIPO Academy: “Trademarks and business opportunities”
    • Intellectual property case study
    • With Professor Adejoke Oyewunmi, University of Lagos

    15:30-15:45 – Short break

    15:45-16:00 – Wrap-up:

    • Reflecting on your take-aways of the day  & next steps

    16:00   Closing of Day 2

    18:00 – 19:30 – Cocktail reception (TBC)

  • Thu, December 8

     09:00 – 09:30 – Welcome and Introduction to day 3:

    • Programme of the day

    09:30-11:00 – Learning session (6): 

    • Raising capital
    • With Nneka Eze, Managing Director, Vested World

    11:00-11:30 – Coffee break

    11:30 – 12:30 – Practise time:

    • Group exercise: Get ready to pitch!
    • With Damilola Olokesusi and Isaac Jumba

    12:30-14:00 – Lunch Break 

    14:00-15:00 – Policy dialogue

    • Moderated discussion with Dr. Jumoke Oduwole, Special Adviser to the President, Ease of Doing Business, Nigeria

    15:00-15:30 – Coffee break

    15:30-16:30 – Learning session (7):

    • How to lead a high-performance team
    • With Damilola Olokesusi, Founder & CEO of Shuttlers TBC 

    16:30 – End of Day 3

  • Fri, December 9

     09:00 – 09:30 – Welcome and introduction to day 4:

    • Programme of the day

    09:30 – 10:15 – Introducing the eTrade for Women Community

    • With Sonia Nnadozie, eTrade for Women

    10:15 – 11:30 – Coffee break

    10:30 – 11:30 – Inspirational session: 

    • A conversation with Damilola Olokesusi, eTrade for Women Advocate

    11:30 – 12:15 – Feedback session:

    • Reflecting on your key take-aways & action plan
    • Quick evaluation survey
    • Next steps

    12:15-12:30 – Certificates Ceremony

    • Hand-out of Masterclass Certificates
    • Group picture

    12:30 – Closing of the Masterclass

    12:30 – 13:30 – Lunch break

    16:00 – 21:00 – SIDE EVENT

    • eTrade for Women Founders Showcase & African evening
    • Hosted by Damilola Olokesusi & partners
City

In collaboration with our eTrade for Women Advocate

Damilola Olokesusi

Co-founder and CEO of 
Shuttlers, 
Nigeria

Our partners for this Masterclass