
eTrade for Women Masterclass
Making women thrive in the digital economy
Operating a more resilient business in times of crisis
8-10 July, 2020
Anglophone Africa
Rwanda
Online
Who can apply to the Masterclass?
- You are a woman and you are the founder/co-founder of your business
- You have a track record of 2 to 5 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries : Eritrea, Ethiopia, Kenya, Malawi, Rwanda, Somalia, South Sudan, Sudan, Tanzania, Uganda
- You want to make a difference and impact your ecosystem

Do you meet all these criteria? Join us and take a dive into the digital transformation!
- Deadline : May 1, 2020 (24:59:59 GMT+2)
What’s in there for you?
All sessions will be delivered by renowned business leaders and experts in their fields.
The Masterclass will combine :
- Inspirational Talks
- Learning Sessions
- Policy Dialogues
- Networking Opportunities
Agenda
-
Wed, July 8
10.30 – 11.00 a.m.
Practice session
Webex
11.00 – 11.15 a.m.
Introduction
eTrade for Women (video + mission), by UNCTAD
11.15 a.m.– 12.15 p.m.
Inspiration
Virtual fireside chat with Ms. Clarisse Iribagiza, eTrade for Women Advocate, Founder & CEO He He Labs
Hosted by Ms. Monica Kerrets-Makau Ph.D, Academic Director for Africa & Professor of Practice, Thunderbird School of Global Management, Africa Hub
Open to the public
12.15 – 12.30 p.m.
Masterclass Objectives
12.30 – 13.00 30 p.m.
Connecting the dots
Virtual networking groups
13.00 – 14.00 p.m.
Learning session
Using the ‘Lean Canvas’ to develop a more resilient digital strategy (1/2), with Mr. Demilade Oluwasina, Faculty for Entrepreneurship and International Business and Trade, African Leadership University
-
Thu, July 9
11.00 a.m. – 12.30 p.m.
Learning session
Using the ‘Lean Canvas’ to develop a more resilient digital strategy (2/2), with Mr. Demilade Oluwasina, Faculty for Entrepreneurship and International Business and Trade, African Leadership University
12.30 – 12.45 p.m.
Break
12.45 – 14.15 p.m.
Learning session
Funding readiness and tools to sustain your business beyond the COVID-19 crisis , with Ms. Andreata Muforo , Partner, TL com Capital
-
Fri, July 10
11.00 a.m. – 12.30 p.m.
Learning session
Rebooting business post-Covid-19: from local to regional markets, with Ms. Sophie Nazenta, Consultant, International Trade Centre (ITC)
12.30 – 12.45 p.m.
Break
12.45 – 14.00 p.m.
High-level Policy Dialogue
Creating a vibrant digital economy in times of Covid-19: Best Practices from selected East-African countries
14.00 – 14.40 p.m.
Next steps
Building of an eTrade for Women community in English speaking Sub-Saharan African countries

In collaboration with our eTrade for Women Advocate
Clarisse Iribagiza
Our partners for this Masterclass





