eTrade for Women Masterclass
Making women thrive in the digital economy
Operating a more resilient business in times of crisis
8-10 July, 2020
Anglophone Africa
Rwanda
Online
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries : Eritrea, Ethiopia, Kenya, Malawi, Rwanda, Somalia, South Sudan, Sudan, Tanzania, Uganda
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.

Do you meet all these criteria? Join us and take a dive into the digital transformation!
- Deadline : May 1, 2020 (24:59:59 GMT+2)
The Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
What’s in there for you?
All sessions will be delivered by renowned business leaders and experts in their fields.
The Masterclass will combine :
- Inspirational Talks
- Learning Sessions
- Policy Dialogues
- Networking Opportunities
Agenda
-
Wed, July 8
10.30 – 11.00 a.m.
Practice session
Webex
11.00 – 11.15 a.m.
Introduction
eTrade for Women (video + mission), by UNCTAD
11.15 a.m.– 12.15 p.m.
Inspiration
Virtual fireside chat with Ms. Clarisse Iribagiza, eTrade for Women Advocate, Founder & CEO He He Labs
Hosted by Ms. Monica Kerrets-Makau Ph.D, Academic Director for Africa & Professor of Practice, Thunderbird School of Global Management, Africa Hub
Open to the public
12.15 – 12.30 p.m.
Masterclass Objectives
12.30 – 13.00 30 p.m.
Connecting the dots
Virtual networking groups
13.00 – 14.00 p.m.
Learning session
Using the ‘Lean Canvas’ to develop a more resilient digital strategy (1/2), with Mr. Demilade Oluwasina, Faculty for Entrepreneurship and International Business and Trade, African Leadership University
-
Thu, July 9
11.00 a.m. – 12.30 p.m.
Learning session
Using the ‘Lean Canvas’ to develop a more resilient digital strategy (2/2), with Mr. Demilade Oluwasina, Faculty for Entrepreneurship and International Business and Trade, African Leadership University
12.30 – 12.45 p.m.
Break
12.45 – 14.15 p.m.
Learning session
Funding readiness and tools to sustain your business beyond the COVID-19 crisis , with Ms. Andreata Muforo , Partner, TL com Capital
-
Fri, July 10
11.00 a.m. – 12.30 p.m.
Learning session
Rebooting business post-Covid-19: from local to regional markets, with Ms. Sophie Nazenta, Consultant, International Trade Centre (ITC)
12.30 – 12.45 p.m.
Break
12.45 – 14.00 p.m.
High-level Policy Dialogue
Creating a vibrant digital economy in times of Covid-19: Best Practices from selected East-African countries
14.00 – 14.40 p.m.
Next steps
Building of an eTrade for Women community in English speaking Sub-Saharan African countries