30 June - 1 July 2021
The Balkans
Skopje
After a successful first edition held in 2019, eTrade for Women is organizing the 2nd Regional Masterclass for women digital entrepreneurs from the Balkans. The eMasterclass is a mix of inspirational and learning sessions, a Policy Dialogue and networking opportunities.
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, North Macedonia, Serbia
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.
Do you meet all these criteria? Join us and take a dive into the digital transformation!
APPLICATIONS CLOSEDThe Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
Agenda
10:00-10:30 Opening and Welcome Addresses Ms. Nina Angelovska, eTrade for Women Advocate for the Balkans, President of the Macedonian E-commerce Association Ms. Shamika N. Sirimanne, Director, Division on Technology and Logistics, United Nations Conference on Trade and Development (UNCTAD) Ms. Roos de Groot, Policy officer, Trade for Development, Ministry of Foreign Affairs, Netherlands 10:30-11:30 Keynote presentations "UX and CX" by Damjan Dano, Co-founder and Partner at IWM Network, Digital Transformation Specialist, North Macedonia "Prioritizing customer retention - Sales funnel & customer journey" by Dino Oreski, Co-founder of eCommerce Croatia, Head of Digital strategy at Pro media group, Croatia 11:30-11:40 Coffee Break 11:40-12:40 Policy Dialogue: "Building strong digital ecosystems - Perspectives from the Balkans" Opening remarks: H.E. Mr. Dirk Jan Kop, Ambassador of the Netherlands to North Macedonia Set-the-scene presentation: Ms. Elizabeth Tuerk, Director, Economic Cooperation and Trade, UN Economic Commission for Europe (ECE) Panel Discussion: H.E. Ms. Anila Denaj, Minister of Finance and Economy, Albania (TBC) Ms. Nina Angelovska, eTrade for Women Advocate for the Balkans, President of the Macedonian eCommerce Association Moderated by: Mr. Torbjörn Fredriksson, Chief, ICT Policy Section, UNCTAD 12:40-13:30 Lunch Break 13:30-14:00 Keynote presentation "Future of e-payments" by Joana Sanchez Klosinska, VP @ Mastercard Public Policy CEE 14:00-14:30 Fireside chat with eTrade for Women Advocate Ms. Nina Angelovska 14:30-14:35 Closing Remarks of Day #1
10:00-10:05 Opening of Day 2 10:05-10:30 Unconventional Ice Breaker Laughter coach session 10:30-11:25 Parallel Interactive Sessions "The importance of customer relationship management for the success of your business" by Iva Trembelieva "The endless potential of social media for business growth" by Darjan Radenkovikj 11:25-11:35 Coffee Break 11:25-11:35 Joining virtual break-out rooms 11:40 -12:40 ”Express your success - inspire others!” 12:40-13.30 Lunch Break 13.30-14:00 Presentation of the eTrade for Women Balkans Community 14:00 - 14:30 Regional inspirational stories 14:30 - 14:40 Evaluation feedback from participants 14:40-14:45 Closing remarks of Day #2
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