09:00 - 09:15 

WELCOME AND REGISTRATION  

09:15 - 10:00

CONNECTING THE DOTS: Short Ice-breaker - Let’s get to know each other!

🔹 With the eTrade for Women Community Leaders

10:00 - 10:30 

OPENING OF THE MASTERCLASS 

Opening Remarks by:

🔹 Mr. Pedro Manuel Moreno, Deputy Secretary-General, UNCTAD (video message)

🔹 Dr. Ceferino S. Rodolfo, Head of Industry Development and Investment Promotions Group, Department of Trade and Industry of the Philippines 

🔹 Dr. Moya Collett, Deputy Head of Mission, Australian Embassy to the Philippines

🔹 Dr. Giulia Ajmone Marsan, Head of Startup and Inclusion, Digital Innovation and Sustainable Economy Center, ERIA (video message)

🔹 Ms. Angeline Tham, Founder and CEO of Angkas, and eTrade for Women Advocate

10:30-11:00 

Welcome Coffee 

11:00 - 11:30 

INTRODUCTION TO THE MASTERCLASS: 

🔹 With the eTrade for Women team  

11:30 – 12:30 

SETTING THE SCENE: Embracing the entrepreneurial journey: what to expect as a business leader

🔹 With Ms. Angeline Tham, Founder and CEO of Angkas, and eTrade for Women Advocate 

12:30 - 13:30 

Lunch Break  

13:30 - 16:15 

LEARNING  SESSION  1: The Science of Brand Development and Using Performance Marketing to Drive Conversions

A two-part session combining an interactive workshop on shaping business and product concepts with a practical module on organic and performance marketing, leveraging in-store and in-platform channels to drive awareness and sales. 

🔹 With Mr. Dondi Gomez, former Chief Marketing Officer, Jollibee Group

🔹 With Ms. Trisha Guillermo, Head of Marketing, Angkas

16:15 - 16:30

Coffee break 

16:30 -18:00 

LEARNING SESSION 2: Introduction to Customer Analytic

The session maps how data and AI enhance customer understanding and engagement. The session covers core tools and concepts such as segmentation, and cohort analysis while introducing AI as a “second brain” to drive smarter, data-informed decisions. 

🔹 With Ms. Stephanie Sy, Founder and CEO, Thinking Machines

18:00  

End of Day 1 

08:45 - 09:00 

WELCOME  AND  INTRODUCTION  TO  DAY 2: 

🔹 With the UNCTAD eTrade for Women team

09:00 - 11:00 

LEARNING SESSION 3:  From 0 to 1 - Building and scaling a business with limited budget

This session explores practical strategies for growing a business with minimal resources. Participants will learn how to prioritize spending, leverage low-cost tools, and scale sustainably through operational improvements, partnerships, and smart resource management. 

🔹  With Mr. Nix Nolledo, Managing General Partner, Eden International PTE 

11:00 – 11:30 

Coffee break 

11:30 – 12:30 

LEARNING SESSION 4: Navigating Cross-Border Trade

This session introduces the opportunities and challenges of trading across borders. It covers key topics such as export readiness, market access, logistics, compliance, and tools that help small businesses expand into international markets efficiently and confidently.

🔹 With Ms. Melissa Nava, Co-Founder & CEO, 1Export

12:30 – 14:00 

Lunch Break  

14:00 – 16:30 

LEARNING SESSION 5:  Fundraising 101: Getting Your Business Investor-Ready
Understanding funding options, what investors look for, and how to pitch with confidence. Afternoon will include plenary presentations/discussions + pitching practice exercise

🔹 With Mr. Paulo Campos, Kaya Founders

🔹 With Ms. Phoebe Fontanilla, Gobi Partners

🔹 Investor Representatives: Pammy Moran (Kaya Founders), Juancho Jimenez (Openspace Ventures), Simon Bauer (Founders Lauchpad), Jeremy Young (Gentree Foundation), Therese Joson (Maharlika Investment Corporation) 

16:30 – 17:30

Networking Mixer with investors, incl. Coffee break

17:30  

End of Day 2 

08:45 - 12:00 

CONNECTING THE DOTS: 

Site Visit to a digital champion company

🔹 With Mr. ER Rollan, Founder, GrowSari

12:30-14:00 

Lunch Break 

14:00 – 15:00 

POLICY DIALOGUE: Shaping ASEAN’s Digital Future: Opportunities and Challenges for Regional Integration

🔹 Dr. Clarita R. Carlos, Professor, Department of Political Science, University of the Philippines

🔹 Ms. Kris Villanueva-Libunao, Executive Director, SmartCT 

15:00-15:30 

Coffee break 

15:30-17:00

LEARNING SESSION 6: From Ideas to Assets: Understanding IP for Digital Businesses

 In partnership with the World Intellectual Property Organization Academy (WIPO)

🔹 With Ms. Lolibeth Ramit-Medrano, WIPO Academy Expert

17:00-18:30 

Break / Video interviews of selected participants

18:30 - 20:00 

COCKTAIL RECEPTION 

Hosted by UN Trade and Development  – Hotel Shangri-La Makati 

20:00  

End of Day 3 

08:45 – 09:00 

WELCOME AND INTRODUCTION TO DAY 4: 

Introduction to the day 

09:00 – 10:30 

LEARNING SESSION 7: Accountability-Driven Leadership for Sustainable Digital Businesses
This session equips participants with practical frameworks to build accountable, resilient management systems that reduce founder-reliance. They will learn how to empower staff, streamline decision-making, and embed accountability mechanisms that support scalable, well-governed enterprises.

🔹 With Ms. Ia Del Rosario-Gust, Managing Director, GetCre8tive 

10:30 – 11:00 

Coffee break 

11:00 – 12:30 

INSPIRATIONAL SESSION:  

🔹 Ms. Angeline Tham, eTrade for Women Advocate 

🔹 Q&A and group discussion

12:30 – 14:00 

Lunch break 

14:00 – 15:30 

THE eTRADE FOR WOMEN COMMUNITY: 

Introducing the eTrade for Women Community

🔹 Group discussion: building the South-East Asia and Pacific Community

🔹 With the Community Leaders

🔹 Group picture with the members of the Communities

15:30 – 16:00 

WRAP-UP SESSION:

🔹 Time to reflect on your key learnings and how to implement change in your business

🔹 Feedback survey 

16:00 – 16:30 

CLOSING SESSION:

🔹 Closing remarks 

🔹 Certificates & group picture 

16:30  

CLOSING OF THE MASTERCLASS