26 October 2019
The Balkans
Skopje
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of at least 3 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries: North Macedonia, Serbia
- You are making a difference and creating a positive impact on your community
We strongly encourage candidates from indigenous communities, marginalized groups and persons with disabilities to apply, as we are committed to fostering diversity and inclusion.
Do you meet all these criteria? Join us and take a dive into the digital transformation!
APPLICATIONS CLOSEDThe Masterclass is free of charge. Financial support for travel and accommodation may be available for selected applicants.
Agenda
09:00 – 09:30
Registration + Welcome coffeе
09:30 – 09:45
Opening keynotes – Digital Economy & Women Empowerment
H.E. Nina Angelovska, Minister of Finance, North Macedonia & eTrade for Women Advocate; Ms. Candace Nkoth Bisseck, Project Management Officer, eTrade for Women, UNCTAD; Mr. Andri van Mens, Chargé d'affaires, Embassy of the Netherlands
09:45 – 10:15
The Experience of Nina Angelovska
H.E. Nina Angelovska, Minister of Finance, North Macedonia & eTrade for Women Advocate
10:15 – 11:00
Break out session: how to build & expand your business through generating more online users?
Rok Hrastnik, eCommerce Growth Leader
11:00 – 11:15
Coffee Break
11:15 – 12:00
Break out session: Best Practices for Search Engine Optimization
Petar Mesarec, Marketing Consultant @ Seos.si
12:00 – 12:45
Break out session: Grow with Data through A/B testing + Q&A
Gorjan Jovanovski, Tech Team Lead & Software Engineer @ Booking.com
13:45 – 16:00
Design thinking for data intelligence in the digital economy
Understanding and predicting customer’s buying behavior to increase customer lifetime value. Workshop with Solveo
09:00 – 10:00
Morning & Welcome coffeе
10:00 – 10:30
How big is the digital divide? – Key highlights from the UNCTAD Digital Economy Report 2019
Torbjörn Fredriksson, Chief, ICT Policy Section, UNCTAD (by video)
10:30 – 11:15
Break-out session: Sales & Negotiation 2.0 + Q&A
Petar Lazarov, Owner @ Macedonia-Export
11:15 – 11:30
Coffee Break
11:30 – 12:15
Break-out session: Growth Marketing + Q&A
Aleksandra Janakievska, CEO & Co-Founder @ wearelaika.com
12:15 – 13:00
Break-out session: Facebook и Instagram advertising + Q&A
Meri Shesho, Head of Digital @ McCann Skopje
13:00 – 14:00
Lunch & Networking
14:00 – 14:45
Break-out session: Storytelling and Content Marketing + Q&A
Kosta Petrov, Storyteller & Agency Founder @ P-World 14:45 – 15:00
Coffee Break
15:00 – 16:00
Panel Discussion> Enabling women as agents of economic change through public policy
Nina Angelovska, PhD, Minister of Finance, eTrade for Women Advocate Erik Janowsky, Country Representative, USAID Moderated by Candace Nkoth Bisseck, Project Management Officer, eTrade for Women, UNCTAD
16:00 – 17:00
Final Remarks & Closing Ceremony
From theory to practice: concrete actions to sustain gender empowerment in the region. Next steps & feedback from the Masterclass
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