UNCTAD eTrade for Women initiative’s first masterclass in Africa equips entrepreneurs to reap more benefits from the digital economy.


Christelle Assirou, a serial entrepreneur from Côte d’Ivoire, is revolutionizing e-commerce in her country and beyond.

Ms. Assirou runs a business development and digital services firm, ICTINA, founded in 2015. An activist for the empowerment of women in the digital economy, last year she was named by UNESCO as one of the most remarkable women in technology.

Building on her success, Ms. Assirou has joined efforts to help women entrepreneurs in francophone Africa build the knowledge and skills they need to succeed in the digital economy.

She is among 19 participants in UNCTAD’s eTrade for Women initiative’s first masterclass in Africa taking place in Abidjan, Côte d’Ivoire, from 26 to 28 February.

She has contributed to the development of Côte d’Ivoire’s internet and digital ecosystem as one of the pioneers of the promotion of free and open-source technologies in the country and francophone Africa.

“The masterclass will help us promote gender-inclusive wealth creation by involving more women in the digital economy,” Ms. Assirou said.

Read the complete article at UNCTAD website