E-commerce in Latin America – Serving the fastest growing market

Over the past two years, e-commerce with its astonishing growth rates became a popular headline of postal news. Deadly for certain industries, the pandemic has turned into a powerful catalyzer for others, putting pressure on companies to search for additional capacity to keep up with the ever-growing demand. That was the case for Ecuadorian start-up “Tipti”. Led by a woman entrepreneur, this online marketplace experienced ten-fold growth, making it the fastest growing e-commerce company in the country. Its CEO and Co-Founder Pierangela Sierra provides a benchmark and inspiration for many women across Latin America. On the 10th episode of Voice Mail, Ian Kerr talked to Pierangela, who is also an UNCTAD eTrade for Women Advocate for Latin America, about the e-commerce landscape in the region, the challenges of overcoming the digital divide, meeting the escalating demand for convenient service and building an e-commerce career as a woman.