
eTrade for Women Masterclass
Unlocking the power of digital entrepreneurship in uncertain times
31 Aug -2 Sept, 2021
Anglophone Africa
Kigali
Online
Who can apply to the Masterclass?
- You are a woman and you are the founder/co-founder of your business
- You have a track record of 2 to 5 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries : Ethiopia, Kenya, Rwanda, Tanzania, Uganda
- You want to make a difference and impact your ecosystem

Do you meet all these criteria? Join us and take a dive into the digital transformation!
- Deadline : June 30, 2021 (24:59:59 GMT+2)
What’s in there for you?
All sessions will be delivered by renowned business leaders and experts in their fields.
The Masterclass will combine :
- Inspirational Talks
- Learning Sessions
- Policy Dialogues
- Networking Opportunities
Agenda
-
Tue, August 31
09:00 – 09:30 a.m.
Introduction to the eTrade for Women Masterclass
09:30 – 09:45 a.m.
Keynote Address: “Using your voice to break-down barriers”
Nnenna Nwakanma
Chief Web Advocate
World Wide Web Foundation09:45 – 10:30 a.m.
Learning Session 1: “Brand building for digital businesses”
Folu Adeyeye
Marketing Manager
The African Leadership University10:30 – 10:45 a.m.
Virtual coffee break
10:45 – 11:45 a.m.
Learning Session 2: “Building a customer-centric culture”
Ann Kitare
Head of Customer Experience
Fuzu Ltd, Kenya11:45 – 12:00 p.m.
Connecting the Dots (Break-out discussion)
12:00 p.m.
Closing of Day 1
-
Wed, September 1
09:00 – 09:05 a.m.
Introduction to Day 2
09:05 – 10:00 a.m.
Learning Session 3: “Does gender in negotiation matter?”
Diana Jusepeitis
Country Manager Benelux
The Gap Partnership10:00 – 10:30 a.m.
Connecting the Dots: Tell your story, inspire others!
10:30 – 10:45 a.m.
Virtual Coffee Break
10:45 – 11:15 a.m.
Inspirational Session: Interaction with the eTrade for Women Advocate
Clarisse Iribagiza
Founder and CEO of HeHe and eTrade for Women Advocate for Eastern Africa11:15 a.m. – 11:45 a.m.
Building the eTrade for Women Community
12:00 p.m.
Closing of Day 2
-
Thu, September 2
09:00 – 09:05 a.m.
Introduction to Day 3
09:05 – 10:15 a.m.
Learning Session 4: “Engineering growth – Beyond the vanity metrics”
Bili Sule
Founder & Chief Growth Engineer
alGROWithm10:15 – 10:30 a.m.
Feedback Session
10:15 – 10:30 a.m.
Virtual Coffee Break
10:45 a.m. – 12:00 p.m.
Policy Dialogue: “Regional integration: a driver of growth for African digital SMEs?”
A discussion with:
- Clarisse Iribagiza, CEO and co-founder of HeHe, and eTrade for Women Advocate for Eastern Africa
- Ify Ogo, Regional Coordination Specialist on AfCFTA, United Nations Development Programme (UNDP)
- Diane Sayinzoga, Head of the Special Economic Zone (SEZ) & Export Facilitation, Rwanda Development Board
- Mercy Wanjau, Ag. Director General, Communications Authority of Kenya
- Nekesa Were, Director of Strategy, AfriLabs Foundation
Moderated by:
- Dr. Monica Kerrets-Makau, Academic Director for Africa, based at Thunderbird School of Global Management Center of Excellence, Nairobi, Kenya
12:00 p.m.
Closing of the Masterclass
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