eTrade for Women Masterclass

Unlocking the power of digital entrepreneurship in uncertain times

31 Aug -2 Sept, 2021

Anglophone Africa



The Masterclass will be held online on 31 August – 2 September 2021 and is open to women digital entrepreneurs based in the Eastern Africa region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :


Kigali Time
  • Tue, August 31

    09:00 – 09:30 a.m.

    Introduction to the eTrade for Women Masterclass


    09:30 – 09:45 a.m.

    Keynote Address: “Using your voice to break-down barriers”

    Nnenna Nwakanma
    Chief Web Advocate
    World Wide Web Foundation


    09:45 – 10:30 a.m.

    Learning Session 1: “Brand building for digital businesses”

    Folu Adeyeye
    Marketing Manager
    The African Leadership University


    10:30 – 10:45 a.m.

    Virtual coffee break


    10:45 – 11:45 a.m.

    Learning Session 2: “Building a customer-centric culture”

    Ann Kitare
    Head of Customer Experience
    Fuzu Ltd, Kenya


    11:45 – 12:00 p.m.

    Connecting the Dots (Break-out discussion)


    12:00 p.m.

    Closing of Day 1

  • Wed, September 1

    09:00 – 09:05 a.m.

    Introduction to Day 2


    09:05 – 10:00 a.m.

    Learning Session 3: “Does gender in negotiation matter?”

    Diana Jusepeitis
    Country Manager Benelux
    The Gap Partnership


    10:00 – 10:30 a.m.

    Connecting the Dots: Tell your story, inspire others!


    10:30 – 10:45 a.m.

    Virtual Coffee Break


    10:45 – 11:15 a.m.

    Inspirational Session: Interaction with the eTrade for Women Advocate

    Clarisse Iribagiza
    Founder and CEO of HeHe and eTrade for Women Advocate for Eastern Africa


    11:15 a.m. – 11:45 a.m.

    Building the eTrade for Women Community


    12:00 p.m.

    Closing of Day 2

  • Thu, September 2

    09:00 – 09:05 a.m.

    Introduction to Day 3


    09:05 – 10:15 a.m.

    Learning Session 4: “Engineering growth – Beyond the vanity metrics”

    Bili Sule
    Founder & Chief Growth Engineer


    10:15 – 10:30 a.m.

    Feedback Session


    10:15 – 10:30 a.m.

    Virtual Coffee Break


    10:45 a.m. – 12:00 p.m.

    Policy Dialogue: “Regional integration: a driver of growth for African digital SMEs?”

    A discussion with:

    • Clarisse  Iribagiza, CEO and co-founder of HeHe, and eTrade for Women Advocate for Eastern Africa
    • Ify Ogo, Regional Coordination Specialist on AfCFTA, United Nations Development Programme (UNDP)
    • Diane Sayinzoga, Head of the Special Economic Zone (SEZ) & Export Facilitation, Rwanda Development Board  
    • Mercy Wanjau, Ag. Director General, Communications Authority of Kenya
    • Nekesa Were,  Director of Strategy, AfriLabs Foundation   

    Moderated by:

    • Dr. Monica Kerrets-Makau, Academic Director for Africa, based at Thunderbird School of Global Management Center of Excellence, Nairobi, Kenya

    12:00 p.m.

    Closing of the Masterclass


Kigali Time

Public Online Events

In collaboration with our eTrade for Women Advocate

Clarisse Iribagiza

Founder & CEO of 
HeHe Labs, 

Our partners for this Masterclass