eTrade for Women Masterclass

Unlocking the power of digital entrepreneurship in uncertain times

31 Aug -2 Sept



The Masterclass will be held online on 31 August - 2 September 2021 and is open to women digital entrepreneurs based in the Eastern Africa region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

Until August 20, 2021 11:59 pm

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :


Kigali Time

09:00 – 09:30 a.m.

Introduction to the eTrade for Women Masterclass


09:30 – 09:45 a.m.

Keynote Address: “Using your voice to break-down barriers”

Nnenna Nwakanma
Chief Web Advocate
World Wide Web Foundation


09:45 – 10:30 a.m.

Learning Session 1: “Brand building for digital businesses”

Folu Adeyeye
Marketing Manager
The African Leadership University


10:30 – 10:45 a.m.

Virtual coffee break


10:45 – 11:45 a.m.

Learning Session 2: “Building a customer-centric culture”

Ann Kitare
Head of Customer Experience
Fuzu Ltd, Kenya


11:45 – 12:00 p.m.

Connecting the Dots (Break-out discussion)


12:00 p.m.

Closing of Day 1

09:00 – 09:05 a.m.

Introduction to Day 2


09:05 – 10:00 a.m.

Learning Session 3: “Does gender in negotiation matter?”

Diana Jusepeitis
Country Manager Benelux
The Gap Partnership


10:00 – 10:30 a.m.

Connecting the Dots: Tell your story, inspire others!


10:30 – 10:45 a.m.

Virtual Coffee Break


10:45 – 11:15 a.m.

Inspirational Session: Interaction with the eTrade for Women Advocate

Clarisse Iribagiza
Founder and CEO of HeHe and eTrade for Women Advocate for Eastern Africa


11:15 a.m. – 11:45 a.m.

Building the eTrade for Women Community


12:00 p.m.

Closing of Day 2

09:00 – 09:05 a.m.

Introduction to Day 3


09:05 – 10:15 a.m.

Learning Session 4: “Engineering growth – Beyond the vanity metrics”

Bili Sule
Founder & Chief Growth Engineer


10:15 – 10:30 a.m.

Feedback Session


10:15 – 10:30 a.m.

Virtual Coffee Break


10:45 a.m. – 12:00 p.m.

Policy Dialogue: “Regional integration: a driver of growth for African digital SMEs?”

A discussion with:

  • Clarisse  Iribagiza, CEO and co-founder of HeHe, and eTrade for Women Advocate for Eastern Africa
  • Ify Ogo, Regional Coordination Specialist on AfCFTA, United Nations Development Programme (UNDP)
  • Diane Sayinzoga, Head of the Special Economic Zone (SEZ) & Export Facilitation, Rwanda Development Board  
  • Mercy Wanjau, Ag. Director General, Communications Authority of Kenya
  • Nekesa Were,  Director of Strategy, AfriLabs Foundation   

Moderated by:

  • Dr. Monica Kerrets-Makau, Academic Director for Africa, based at Thunderbird School of Global Management Center of Excellence, Nairobi, Kenya

12:00 p.m.

Closing of the Masterclass


Kigali Time

Public Online Events

In collaboration with our eTrade for Women Advocate

Clarisse Iribagiza

Founder & CEO of 
HeHe Labs, 

Our partners for this Masterclass

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