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eTrade for Women Masterclass

Unlocking the power of digital entrepreneurship in uncertain times

31 Aug -2 Sept, 2021

Anglophone Africa

Kigali

Online

The Masterclass will be held online on 31 August – 2 September 2021 and is open to women digital entrepreneurs based in the Eastern Africa region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :

Agenda

Kigali Time
  • Tue, August 31

    09:00 – 09:30 a.m.

    Introduction to the eTrade for Women Masterclass

     

    09:30 – 09:45 a.m.

    Keynote Address: “Using your voice to break-down barriers”

    Nnenna Nwakanma
    Chief Web Advocate
    World Wide Web Foundation

     

    09:45 – 10:30 a.m.

    Learning Session 1: “Brand building for digital businesses”

    Folu Adeyeye
    Marketing Manager
    The African Leadership University

     

    10:30 – 10:45 a.m.

    Virtual coffee break

     

    10:45 – 11:45 a.m.

    Learning Session 2: “Building a customer-centric culture”

    Ann Kitare
    Head of Customer Experience
    Fuzu Ltd, Kenya

     

    11:45 – 12:00 p.m.

    Connecting the Dots (Break-out discussion)

     

    12:00 p.m.

    Closing of Day 1

  • Wed, September 1

    09:00 – 09:05 a.m.

    Introduction to Day 2

     

    09:05 – 10:00 a.m.

    Learning Session 3: “Does gender in negotiation matter?”

    Diana Jusepeitis
    Country Manager Benelux
    The Gap Partnership

     

    10:00 – 10:30 a.m.

    Connecting the Dots: Tell your story, inspire others!

     

    10:30 – 10:45 a.m.

    Virtual Coffee Break

     

    10:45 – 11:15 a.m.

    Inspirational Session: Interaction with the eTrade for Women Advocate

    Clarisse Iribagiza
    Founder and CEO of HeHe and eTrade for Women Advocate for Eastern Africa

     

    11:15 a.m. – 11:45 a.m.

    Building the eTrade for Women Community

     

    12:00 p.m.

    Closing of Day 2

  • Thu, September 2

    09:00 – 09:05 a.m.

    Introduction to Day 3

     

    09:05 – 10:15 a.m.

    Learning Session 4: “Engineering growth – Beyond the vanity metrics”

    Bili Sule
    Founder & Chief Growth Engineer
    alGROWithm

     

    10:15 – 10:30 a.m.

    Feedback Session

     

    10:15 – 10:30 a.m.

    Virtual Coffee Break

     

    10:45 a.m. – 12:00 p.m.

    Policy Dialogue: “Regional integration: a driver of growth for African digital SMEs?”

    A discussion with:

    • Clarisse  Iribagiza, CEO and co-founder of HeHe, and eTrade for Women Advocate for Eastern Africa
    • Ify Ogo, Regional Coordination Specialist on AfCFTA, United Nations Development Programme (UNDP)
    • Diane Sayinzoga, Head of the Special Economic Zone (SEZ) & Export Facilitation, Rwanda Development Board  
    • Mercy Wanjau, Ag. Director General, Communications Authority of Kenya
    • Nekesa Were,  Director of Strategy, AfriLabs Foundation   

    Moderated by:

    • Dr. Monica Kerrets-Makau, Academic Director for Africa, based at Thunderbird School of Global Management Center of Excellence, Nairobi, Kenya

    12:00 p.m.

    Closing of the Masterclass

     

Kigali Time

Public Online Events

In collaboration with our eTrade for Women Advocate

Clarisse Iribagiza

Founder & CEO of 
HeHe Labs, 
Rwanda

Our partners for this Masterclass