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eTrade for Women Masterclass

Unleashing Potential: Women Entrepreneurs and Africa’s Digital Transformation

16-19 April 2024

Francophone Africa

Dakar

Digital transformation offers growth opportunities for African businesses, but women entrepreneurs still face obstacles to successfully grow their businesses. The eTrade for Women initiative, championed by the United Nations Conference on Trade and Development (UNCTAD), invites women entrepreneurs in the digital and e-commerce sector from 17 countries from francophone Africa to its Masterclass on 16-19 April 2024, in Dakar, Senegal. The Masterclass is organized in partnership with Birame Sock, Founder and CEO of Kwely, and eTrade for Women Advocate for the region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :

Agenda

Dakar Time
  • Tue, April 16

    VENUE: HOTEL NOVOTEL, DAKAR

    ********************************************

    09:00-09:30  Welcome & Registration

    09:30-10:00 Official Opening of the eTrade for Women Masterclass

    • Opening Remarks by Pedro Manuel MORENO, Deputy Secretary-General, UNCTAD (video message)
    • Welcome message by H.E. Carmen HAGENAARS, Ambassador of the Kingdom of the Netherlands to Senegal 
    • Welcoming Address by the Senegalese authorities (TBC)
    • Welcome message by Birame SOCK, Founder of Kwely and eTrade for Women Advocate

    10:00-10:15 Introduction to the Masterclass 

    • eTrade for Women team

    10:15-10:45  Connecting the dots: Ice-Breaker (Let’s get to know each other!)

    10:45-11:15 Coffee Break

    11:15-12:30 Learning Session: Building your vision to grow your business

    • Birame SOCK, Founder of Kwely and eTrade for Women Advocate

    12:30-14:00 Lunch Break

    14:00- 15:30 Learning Session: Building blocks to develop a business plan and a growth strategy

    • Ouma SANI, Consultant, Women’s Investment Club Senegal (WIC Academy)

    15:30-16:00 Coffee Break

    16:00- 17:00 Learning Session: Building blocks to develop a business plan and a growth strategy (continued)

    • Ouma SANI, Consultant, Women’s Investment Club Senegal (WIC Academy)

    17:00- 17:30 Training Session: How to deliver an ‘elevator pitch’ – preparations for Day 2’s dedicated session

    • Ouma SANI, Consultant, Women’s Investment Club Senegal (WIC Academy)

    17:30 End of DAY 1

  • Wed, April 17

    08:45-09:00  Welcome & Introduction to Day 2

    • eTrade for Women team

    09:00-10:30 Learning Session: Understanding digital marketing to improve the customer experience

    • Demba GUEYE, General Director, AZERTY 1 SARL

    10:30-11:00 Coffee Break

    11:00-12:00 Learning Session: Unlock your access to finance for sustainable growth: an introduction

    • Sabrine CHAHROUR, VC Senior Associate, Partech
    • Sophia SHARARA, Senior Transaction Leader, Open Capital

    12:00-13:30 Lunch Break

    13:30-15:00 Training Session: Unlock your access to finance for sustainable growth: understanding the investors’ point of view

    • Evelyne DIOH SIMPA, Managing Director, WIC Capital
    • Stanislas FAYE, Head of investment programs, Orange Sonatel Group
    • Olivier FURDELLE, Co-Founder and General Director, Teranga Capital
    • Rokhaya Solange MBENGUE, Head of Department RSE, Orange Sonatel Group
    • Madji SOCK, co-founder, Haskè Ventures
    • Marième TRAORE, Business Development Manager, Mergers and Acquisitions, Orange Sonatel Group
    • Tijan WATT, General Partner, Wuri Ventures

    15:00-15:15 Coffee Break

    15:15-16:00 Training Session: How to deliver an elevator pitch (individual presentation)

    • Evelyne DIOH SIMPA, Managing Director, WIC Capital
    • Stanislas FAYE, Head of investment programs, Orange Sonatel Group
    • Olivier FURDELLE, Co-Founder and General Director, Teranga Capital
    • Madji SOCK, co-founder, Haskè Ventures
    • Rokhaya Solange MBENGUE, Head of Department RSE, Orange Sonatel Group
    • Marième TRAORE, Business Development Manager, Mergers and Acquisitions, Orange Sonatel Group
    • Tijan WATT, General Partner, Wuri Ventures

    16:00-16:30 Learning Session: Takeaway from the investors

    • Evelyne DIOH SIMPA, Managing Director, WIC Capital
    • Stanislas FAYE, Head of investment programs, Orange Sonatel Group
    • Olivier FURDELLE, Co-Founder and General Director, Teranga Capital
    • Rokhaya Solange MBENGUE, Head of Department RSE, Orange Sonatel Group
    • Madji SOCK, co-founder, Haskè Ventures
    • Marième TRAORE, Business Development Manager, Mergers and Acquisitions, Orange Sonatel Group
    • Tijan WATT, General Partner, Wuri Ventures

    *******************************************************

    18:00-19:30 Social event: Cocktail reception (by invitation only)

  • Thu, April 18

    09:30-12:00 Site Visit: Discover a renowned company in the digital sector : JUMIA

    12:30-14:00 Lunch Break

    14:00-15:30 Policy Dialogue- a public and private sector debate

    • Mame Aby SEYE, General Delegate for Rapid Entrepreneurship of Women and Youth (DER/FJ)
    • Minata SARR, Lecturer, Digital University, Cheikh Hamidou KANE

    15:30-16:00 Coffee Break

    16:00-17:30 Connecting the dots: How to grow a digital business: an experience sharing session  with the Community leaders – eTrade for Women Communities

    • Aïchatoun Amadou TOURE, Founder of Codesign, Mali
    • Betty BA, Founder of Oua Company, Senegal
    • Armelle KOFFI, Founder of  Ora Technologies et Multimédias, Côte d’Ivoire

    17:30 End of DAY 3

  • Fri, April 19

    09:00-09:15  Welcome & Introduction to Day 4

    • eTrade for Women team

    09:15-10:45 Learning Session: Intellectual Property for Women Leaders of Digital Businesses – a session organized in collaboration with the WIPO Academy

    • Philomène MEDAH, Intellectual Property Expert, WIPO Academy

    10:45-11:15 Coffee Break

    11:15-12:30 Introduction to the eTrade for Women Communities (Workshop) with the Community leaders, eTrade for Women Communities

    • Aïchatoun Amadou TOURE, Founder of Codesign, Mali
    • Betty BA, Founder of Oua Company, Senegal
    • Armelle KOFFI, Founder of  Ora Technologies et Multimédias, Côte d’Ivoire

    12:30-13:30 Lunch Break

    13:30-15:00 Inspirational Session: In Conversation with Birame SOCK, eTrade for Women Advocate & Founder of Kwely

    15:00-15:30 Feedback Session with the eTrade for Women team

    • Reflecting on your key take-aways & actions to take  
    • Quick evaluation survey 
    • Next steps 

    15:30-16:00 Closing Ceremony

    • Remarks by Birame SOCK, eTrade for Women Advocate  
    • Remarks by Esther DROPPERS, Policy Coordinator, Ministry of Foreign Affairs, the Netherlands
    • Remarks by the eTrade for Women team 
    • Hand-out of Masterclass completion certificates 
    • Group picture 

    16:00 End of the Masterclass

Dakar Time

In collaboration with our eTrade for Women Advocate

Birame N. Sock

Founder of 
Kwely, 
Senegal

Our partners for this Masterclass