In collaboration with our eTrade for Women Advocate
Pierangela Sierra
Co-Founder & CEO of
Tipti,
Ecuador
eTrade for Women Masterclass
Scaling-Up Women-Led Digital Businesses
An Opportunity for Latin America and the Caribbean
25 - 28 April, 2023
Latin America
Quito, Ecuador
Digital transformation offers growth opportunities for businesses across Latin America and the Caribbean. Yet, women entrepreneurs still face obstacles to grow their digital businesses. The eTrade for Women initiative, championed by the United Nations Conference on Trade and Development (UNCTAD), hosted its first in-person Masterclass for Latin America and the Caribbean, on 25-28 April 2023, in Quito, Ecuador. The Masterclass was organized in partnership with Pierangela Sierra, Founder and CEO of Tipti, and eTrade for Women Advocate. It gathered 23 women from 6 countries of the region.
Who can apply to the Masterclass?
In order to apply to the Masterclass, you need to meet the following requirements:
- You are a woman and you are the founder/co-founder of your business
- You have a track record of 2 to 5 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries : Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Uruguay, Venezuela
- You want to make a difference and impact your ecosystem
Do you meet all these criteria? Join us and take a dive into the digital transformation!
- Deadline : February 17, 2023 (24:59:59 GMT+2)
What’s in there for you?
All sessions will be delivered by renowned business leaders and experts in their fields.
The Masterclass will combine :
- Inspirational Talks
- Learning Sessions
- Policy Dialogues
- Networking Opportunities
Agenda
Quito, Ecuador Time
-
Tue, April 25
08:45– 09:00 – Welcoming participants
09:00- 09:30 – Opening of the eTrade for Women Masterclass:
- Welcome by the eTrade for Women team
- Opening remarks by Ms. Rebeca Grynspan, Secretary-General of UNCTAD (video message)
- Opening remarks by H.E. Ms. Ana María Gallardo, Vice Minister of Export Promotion of Ecuador
- Opening remarks by Ms. Pierangela Sierra, Founder of Tipti and eTrade for Women Advocate for Latin America and the Caribbean
09:30- 10:00 – Introduction to the eTrade for Women Masterclass:
- Introduction to the eTrade for Women initiative
- Presentation of the Masterclass programme & objectives
10:00- 10:30 – Connecting the dots: Ice-breaker – let’s get to know each other!
10:30- 11:00 – Coffee break
11:00- 12:30 – Learning session (1):
- The key components of a successful business strategy to grow
- With Jorge Luis Rodriguez, Acceleration Coordinator, IMPAQTO LABS
12:30-14:00- Lunch Break
14:00- 15:00 – Learning session (2):
- Design thinking workshop – Innovation through Experimentation
- Pamela Ycaza, Founder, Diseña Futuro
15:00-15:15 – Coffee break
15:15- 16:45 – Learning session (2) continued:
- Design thinking workshop – Innovation through Experimentation
- Pamela Ycaza, Founder, Diseña Futuro
16-45- 17:00 – Reflecting on your take-aways of the day
17:00 Closing of Day 1
-
Wed, April 26
08:30– 08:45 – Welcome and Introduction to day 2
08:45- 10:15 – Learning session (3):
- Scale up Programme
- With Pablo Freund, Managing Director, ENDEAVOR Ecuador
10:15- 10:45 – Coffee break
10:45- 12:30 – Learning session continued (3):
- Scale up Program – How to pitch
- With Pablo Freund, Managing Director, ENDEAVOR Ecuador
12:30- 14:00 – Lunch Break
14:00– 18:00 – Group exercise: Get ready to pitch!
- 60 min preparation
- 120 min Shark Tank Mood
- 60 min Deliberation
- With Pablo Freund, Managing Director, Endeavor Ecuador, Justin Schwartz, Managing Director, IMPAQTO Capital, Jorge Luis Rodríguez, Acceleration coordinator, IMPAQTO LABS and Leonardo Requena, Program Director, Buentrip Hub
- Moderated by: Pamela Ycaza
Coffee served from 16:00 to 16:30
16:30 – 18:00 – Video Corner (in parallel):
- Video interviews
18:00 – End of Day 2
-
Thu, April 27
08:30- 08:45 – Welcome and introduction to day 3
08:45- 10:15 – Learning session (4):
- Things to consider when raising funds for your business
- With Fernando Rivera, Managing Partner, BuenTrip Ventures
10:15- 10:45 – Coffee break
10:45- 12:30 – Learning session (5):
- Access to capital
- With Justin Schwartz, Managing Partner, IMPAQTO Capital
12:30- 14:00 – Lunch Break
14:00- 15:00 – Private Hearing:
- Moderated discussion with H.E. Mr. Julio José Prado, Minister of Production, Foreign Trade, Investment and Fisheries
15:00- 15:30 – Coffee Break
15:30- 16:30 – Inspirational session:
- Addressing gender-based violences as women and business leaders
- With Pierangela Sierra, Founder of Tipti and eTrade for Women Advocate, and Christin Shulze, Governance Advisor and Component Leader, GIZ
16:30- 17:30 – Video Corner
17:30- End of Day 3
19:00- Cocktail Reception
-
Fri, April 28
08:30 – 08:45 Welcome and introduction to day 4
08:45-10:00 – Inspirational session – A conversation with:
- Pierangela Sierra, eTrade for Women Advocate
- Cristina Vinueza, General Manager, Épico Gye
- Dulce María García, Director of Public Procurement and Intellectual Property Negotiations, Ministry of Production, Foreign Trade, Investment and Fisheries;
- Pamela Gallegos, Business Strengthening Analyst, Ministry of Production, Foreign Trade, Investment and Fisheries
10:00-10:30 – Coffee break
10:30-12:00 – Learning session (6):
- Intellectual Property for Digital SMEs
- A session delivered by the World Intellectual Property Organization Academy
- With Johana Aguirre Guerrero, Partner & Executive Director, Julio C. Guerrero B
12:00-13:30 – Lunch break
13:30-15:00 – The eTrade for Women Community:
- Introducing the eTrade for Women Community
- Meeting your Community leaders
15:00-15:30 – Masterclass feedback session
15:30-15:45 – Certificates ceremony
15:45-16:00 – Closing of the Masterclass
***
16:30 – Social activities
Quito, Ecuador Time