eTrade for Women Masterclass

Scaling-Up Women-Led Digital Businesses

An Opportunity for Latin America and the Caribbean

25 - 28 April, 2023

Latin America

Quito, Ecuador

Digital transformation offers growth opportunities for businesses across Latin America and the Caribbean. Yet, women entrepreneurs still face obstacles to grow their digital businesses. The eTrade for Women initiative, championed by the United Nations Conference on Trade and Development (UNCTAD), hosted its first in-person Masterclass for Latin America and the Caribbean, on 25-28 April 2023, in Quito, Ecuador. The Masterclass was organized in partnership with Pierangela Sierra, Founder and CEO of Tipti, and eTrade for Women Advocate. It gathered 23 women from 6 countries of the region.

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :

Agenda

Quito, Ecuador Time
  • Tue, April 25

    08:45– 09:00 – Welcoming participants

    09:00- 09:30 – Opening of the eTrade for Women Masterclass:

    • Welcome by the eTrade for Women team
    • Opening remarks by Ms. Rebeca Grynspan, Secretary-General of UNCTAD (video message)
    • Opening remarks by H.E. Ms. Ana María Gallardo, Vice Minister of Export Promotion of Ecuador
    • Opening remarks by Ms. Pierangela Sierra, Founder of Tipti and eTrade for Women Advocate for Latin America and the Caribbean

    09:30- 10:00 – Introduction to the eTrade for Women Masterclass:

    • Introduction to the eTrade for Women initiative
    • Presentation of the Masterclass programme & objectives

    10:00- 10:30 – Connecting the dots: Ice-breaker – let’s get to know each other!

    10:30- 11:00 – Coffee break

    11:00- 12:30 – Learning session (1):

    • The key components of a successful business strategy to grow
    • With Jorge Luis Rodriguez, Acceleration Coordinator, IMPAQTO LABS

    12:30-14:00- Lunch Break

    14:00- 15:00 – Learning session (2):

    • Design thinking workshop – Innovation through Experimentation
    • Pamela Ycaza, Founder, Diseña Futuro

    15:00-15:15 – Coffee break

    15:15- 16:45 – Learning session (2) continued:

    • Design thinking workshop – Innovation through Experimentation
    • Pamela Ycaza, Founder, Diseña Futuro

    16-45- 17:00 – Reflecting on your take-aways of the day

    17:00 Closing of Day 1

  • Wed, April 26

    08:30– 08:45 – Welcome and Introduction to day 2

    08:45- 10:15 – Learning session (3):

    • Scale up Programme
    • With Pablo Freund, Managing Director, ENDEAVOR Ecuador

    10:15- 10:45 – Coffee break

    10:45- 12:30 – Learning session continued (3):

    • Scale up Program – How to pitch
    • With Pablo Freund, Managing Director, ENDEAVOR Ecuador

    12:30- 14:00 – Lunch Break

    14:00– 18:00 – Group exercise: Get ready to pitch!

    • 60 min preparation
    • 120 min Shark Tank Mood
    • 60 min Deliberation
    • With Pablo Freund, Managing Director, Endeavor Ecuador, Justin Schwartz, Managing Director, IMPAQTO Capital,  Jorge Luis Rodríguez, Acceleration coordinator, IMPAQTO LABS and Leonardo Requena, Program Director, Buentrip Hub
    • Moderated by: Pamela Ycaza

    Coffee served from 16:00 to 16:30

    16:30 – 18:00 – Video Corner (in parallel):

    • Video interviews

    18:00 – End of Day 2

  • Thu, April 27

    08:30- 08:45 – Welcome and introduction to day 3

    08:45- 10:15 – Learning session (4):

    • Things to consider when raising funds for your business
    • With Fernando Rivera, Managing Partner, BuenTrip Ventures

    10:15- 10:45 – Coffee break

    10:45- 12:30 – Learning session (5):

    • Access to capital
    • With Justin Schwartz, Managing Partner, IMPAQTO Capital

    12:30- 14:00 – Lunch Break

    14:00- 15:00 – Private Hearing:

    • Moderated discussion with H.E. Mr. Julio José Prado, Minister of Production, Foreign Trade, Investment and Fisheries

    15:00- 15:30 – Coffee Break

    15:30- 16:30 – Inspirational session:

    • Addressing gender-based violences as women and business leaders
    • With Pierangela Sierra, Founder of Tipti and eTrade for Women Advocate, and Christin Shulze, Governance Advisor and Component Leader, GIZ

    16:30- 17:30 – Video Corner

    17:30- End of Day 3

    19:00- Cocktail Reception

  • Fri, April 28

    08:30 – 08:45 Welcome and introduction to day 4

    08:45-10:00 – Inspirational session – A conversation with:

    • Pierangela Sierra, eTrade for Women Advocate
    • Cristina Vinueza, General Manager, Épico Gye
    • Dulce María García, Director of Public Procurement and Intellectual Property Negotiations, Ministry of Production, Foreign Trade, Investment and Fisheries;
    • Pamela Gallegos, Business Strengthening Analyst, Ministry of Production, Foreign Trade, Investment and Fisheries

    10:00-10:30 – Coffee break

    10:30-12:00 – Learning session (6):

    • Intellectual Property for Digital SMEs
    • A session delivered by the World Intellectual Property Organization Academy
    • With Johana Aguirre Guerrero, Partner & Executive Director, Julio C. Guerrero B 

    12:00-13:30 – Lunch break

    13:30-15:00 – The eTrade for Women Community:

    • Introducing the eTrade for Women Community
    • Meeting your Community leaders

    15:00-15:30 – Masterclass feedback session

    15:30-15:45 – Certificates ceremony

    15:45-16:00 – Closing of the Masterclass

    ***

    16:30 – Social activities

     

Quito, Ecuador Time

In collaboration with our eTrade for Women Advocate

Pierangela Sierra

Co-Founder & CEO of 
Tipti, 
Ecuador