eTrade for Women Masterclass
1st Masterclass in Skopje
26-27 October, 2019
The Balkans
Skopje
Who can apply to the Masterclass?
- You are a woman and you are the founder/co-founder of your business
- You have a track record of 2 to 5 years in this role
- New technologies and digital tools are at the heart of your business model and operations
- You are based in one of the following countries : North Macedonia, Serbia
- You want to make a difference and impact your ecosystem
Do you meet all these criteria? Join us and take a dive into the digital transformation!
- Deadline : August 27, 2019 (24:59:59 GMT+2)
What’s in there for you?
All sessions will be delivered by renowned business leaders and experts in their fields.
The Masterclass will combine :
- Inspirational Talks
- Learning Sessions
- Policy Dialogues
- Networking Opportunities
Agenda
-
Sat, October 26
09:00 – 09:30
Registration + Welcome coffeе
09:30 – 09:45
Opening keynotes – Digital Economy & Women Empowerment
H.E. Nina Angelovska, Minister of Finance, North Macedonia & eTrade for Women Advocate;
Ms. Candace Nkoth Bisseck, Project Management Officer, eTrade for Women, UNCTAD;
Mr. Andri van Mens, Chargé d’affaires, Embassy of the Netherlands
09:45 – 10:15
The Experience of Nina Angelovska
H.E. Nina Angelovska, Minister of Finance, North Macedonia & eTrade for Women Advocate
10:15 – 11:00
Break out session: how to build & expand your business through generating more online users?
Rok Hrastnik, eCommerce Growth Leader
11:00 – 11:15
Coffee Break
11:15 – 12:00
Break out session: Best Practices for Search Engine Optimization
Petar Mesarec, Marketing Consultant @ Seos.si
12:00 – 12:45
Break out session: Grow with Data through A/B testing + Q&A
Gorjan Jovanovski, Tech Team Lead & Software Engineer @ Booking.com
13:45 – 16:00
Design thinking for data intelligence in the digital economy
Understanding and predicting customer’s buying behavior to increase customer lifetime value.
Workshop with Solveo
-
Sun, October 27
09:00 – 10:00
Morning & Welcome coffeе
10:00 – 10:30
How big is the digital divide? – Key highlights from the UNCTAD Digital Economy Report 2019
Torbjörn Fredriksson, Chief, ICT Policy Section, UNCTAD (by video)
10:30 – 11:15
Break-out session: Sales & Negotiation 2.0 + Q&A
Petar Lazarov, Owner @ Macedonia-Export
11:15 – 11:30
Coffee Break
11:30 – 12:15
Break-out session: Growth Marketing + Q&A
Aleksandra Janakievska, CEO & Co-Founder @ wearelaika.com
12:15 – 13:00
Break-out session: Facebook и Instagram advertising + Q&A
Meri Shesho, Head of Digital @ McCann Skopje
13:00 – 14:00
Lunch & Networking
14:00 – 14:45
Break-out session: Storytelling and Content Marketing + Q&A
Kosta Petrov, Storyteller & Agency Founder @ P-World
14:45 – 15:00
Coffee Break
15:00 – 16:00
Panel Discussion> Enabling women as agents of economic change through public policy
Nina Angelovska, PhD, Minister of Finance, eTrade for Women Advocate
Erik Janowsky, Country Representative, USAID
Moderated by Candace Nkoth Bisseck, Project Management Officer, eTrade for Women, UNCTAD
16:00 – 17:00
Final Remarks & Closing Ceremony
From theory to practice: concrete actions to sustain gender empowerment in the region. Next steps & feedback from the Masterclass
In collaboration with our eTrade for Women Advocate
Nina Angelovska
Our partners for this Masterclass
