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eTrade for Women Masterclass

1st Masterclass in Skopje

26-27 October, 2019

The Balkans


In October 2019, eTrade for Women held its first ever Masterclass. Thirty-eight women digital entrepreneurs from the Balkans gathered in Skopje, North Macedonia. The eMasterclass was a mix of inspirational and learning sessions, a Policy Dialogue and networking opportunities. 

Who can apply to the Masterclass?

In order to apply to the Masterclass, you need to meet the following requirements:

Do you meet all these criteria? Join us and take a dive into the digital transformation!

What’s in there for you?

All sessions will be delivered by renowned business leaders and experts in their fields.

The Masterclass will combine :


Skopje Time
  • Sat, October 26

    09:00 – 09:30

    Registration + Welcome coffeе

    09:30 – 09:45

    Opening keynotes – Digital Economy & Women Empowerment

    H.E. Nina Angelovska, Minister of Finance, North Macedonia & eTrade for Women Advocate;

    Ms. Candace Nkoth Bisseck, Project Management Officer, eTrade for Women, UNCTAD;

    Mr. Andri van Mens, Chargé d’affaires, Embassy of the Netherlands

    09:45 – 10:15

    The Experience of Nina Angelovska

    H.E. Nina Angelovska, Minister of Finance, North Macedonia & eTrade for Women Advocate

    10:15 – 11:00

    Break out session: how to build & expand your business through generating more online users?

    Rok Hrastnik, eCommerce Growth Leader

    11:00 – 11:15

    Coffee Break

    11:15 – 12:00

    Break out session: Best Practices for Search Engine Optimization

    Petar Mesarec, Marketing Consultant @ Seos.si

    12:00 – 12:45

    Break out session: Grow with Data through A/B testing + Q&A

    Gorjan Jovanovski,  Tech Team Lead & Software Engineer @ Booking.com

    13:45 – 16:00

    Design thinking for data intelligence in the digital economy

    Understanding and predicting customer’s buying behavior to increase customer lifetime value.

    Workshop with Solveo

  • Sun, October 27

    09:00 – 10:00

    Morning & Welcome coffeе

    10:00 – 10:30

    How big is the digital divide? – Key highlights from the UNCTAD Digital Economy Report 2019

    Torbjörn Fredriksson, Chief, ICT Policy Section, UNCTAD (by video)

    10:30 – 11:15

    Break-out session: Sales & Negotiation 2.0 + Q&A

    Petar Lazarov, Owner @ Macedonia-Export

    11:15 – 11:30

    Coffee Break

    11:30 – 12:15

    Break-out session: Growth Marketing + Q&A

    Aleksandra Janakievska, CEO & Co-Founder @ wearelaika.com

    12:15 – 13:00

    Break-out session: Facebook и Instagram advertising + Q&A

    Meri Shesho, Head of Digital @ McCann Skopje

    13:00 – 14:00

    Lunch & Networking

    14:00 – 14:45

    Break-out session: Storytelling and Content Marketing + Q&A

    Kosta Petrov, Storyteller & Agency Founder @ P-World

    14:45 – 15:00

    Coffee Break

    15:00 – 16:00

    Panel Discussion> Enabling women as agents of economic change through public policy

    Nina Angelovska, PhD, Minister of Finance, eTrade for Women Advocate

    Erik Janowsky, Country Representative, USAID

    Moderated by Candace Nkoth Bisseck, Project Management Officer, eTrade for Women, UNCTAD

    16:00 – 17:00

    Final Remarks & Closing Ceremony

    From theory to practice: concrete actions to sustain gender empowerment in the region. Next steps & feedback from the Masterclass

Skopje Time
Nina Angelovska

In collaboration with our eTrade for Women Advocate

Nina Angelovska

President of 
Macedonian Ecommerce Association, 
North Macedonia

Our partners for this Masterclass