Leveraging Digital Tools to Connect MSMEs with Global Markets
Leveraging Digital Tools to Connect MSMEs with Global Markets
27 September 2022 14:00-15:15 Room W
Organizer(s):
Misión Permanente de México ante la OMC
International Trade Centre (ITC)
WTO Informal Working Group on MSMES
Interpretation: 
EN, FR, ES
Abstract
MSMEs are the backbone of the global economy and their engagement is pivotal for ensuring an inclusive and resilient global economy. Yet, their scarce resources often limit their capacities to engage in the global marketplace and to seek out the information and tools that are critical to harnessing new opportunities. With the emergence of digital platforms and various trade-related online tools, firms are better equipped to confront the challenges and opportunities that international trade can bring.
This session explores key digital platforms and resources designed specifically to assist MSMEs in making informed business decisions, getting access to finance, finding the right business partners, and successfully completing their export transaction. It looks at concrete tools and initiatives that focus on connecting MSMEs to regional and global markets.
Speakers
Moderator
Angel Villalobos
Ambassador and Permanent Representative to the WTO, Permanent Mission of Mexico to the World Trade Organization (WTO)
Jose Luis Cancela
Ambassador and Permanent Representative to the WTO, Permanent Mission of Uruguay to the World Trade Organization (WTO) and other International Economic Organizations
Pamela Coke-Hamilton
Executive Director, International Trade Centre (ITC)
Eunice Huang
Head of APAC Trade Policy, Google
Joy Zenz
Founder, Africa Women in Trade