Direct and digital marketing

Course version: Version n°1
Number of modules: 10
Duration of the course: 40 hours

General Aims:

• To enhance participants’ knowledge with the necessary understanding of direct mail and direct marketing dynamics and tools.
• For participants to learn how to promote value-added direct marketing postal products and services.
• For participants to be educated on the benefits of direct and digital marketing through partnerships between posts and the industry.
• For participants to acquire new techniques for developing and promoting direct marketing campaigns.

Target population:

Junior Executives; Marketing Managers; Specialists in the field of Direct Marketing or Direct Mail activities from Developing Countries (DC) and Least Developed Countries (LDC).

Requirements:

• Participants should ideally be engaged in the field of Direct Marketing or at least be aspiring to do so.
• Important: This course contains video contents that require audio speakers or headphones.
• TrainPost course: Yes
• Guests cannot access this course. Please log in.