Creating Quality E-commerce Content

November 1
Online
ITC

COURSE DESCRIPTION
This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME’s online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it introduces tips and provides advice to assist SMEs creating e-commerce content that will be effective and ensure that online transactions take place smoothly and without issue.

NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

  • Grasp the importance of having quality e-commerce content for an online initiative;
  • Describe the various aspects of product and company-oriented e-commerce content; and
  • Create product and company-oriented e-commerce content in accordance with specific quality guidelines.

COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.

COURSE STRUCTURE
  • Module 1: The Importance of Having Quality E-commerce Content
  • Module 2: Developing Product-Oriented E-commerce Content
  • Module 3: Developing Company-Oriented E-commerce Content
  • Case Study Exercise

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