This is a one of its kind, 7 day fair, that will showcase more than 1000 exhibitors, it is expected to host more than 70,000 visitors, buyers, and sellers from African and non-African countries, in addition to receiving African Heads of State ranging from Trade and Industry Ministers, Finance Ministers, and Central Bank Governors; with a target of more than 25 Billion USD in trade deals, and finally attract investors, and stakeholders into the African continent.
The IATF Trade Fair will open doors, and enable buyers and sellers, investors and countries to meet, discuss and conclude business deals. It provides an opportunity for exhibitors to showcase their goods, services, engage in Business to Business (B2B) exchanges and conclude business deals.
Why is Such a Trade Fair so Important?
Analysis by the African Export-Import Bank (Afreximbank) shows that one of the main reasons why intra-African trade is low at around 15% compared to Europe (59%), Asia (51%), and North America (37%) is because of lack of access to trade and market information. IATF provides a platform for entry into a single market of over one billion people joined together under the African Continental Free Trade Area.